BRC create immersive Power of Rock experience for Cleveland's Rock and Roll Hall of Fame

Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July).

The I.M Pei-designed Hall of Fame is currently undergoing a multi-year transformation led by BRC Imagination Arts. In addition to its new Power of Rock experience, the institution has announced a satellite site in Japan and has reimagined its Cleveland museum with new exhibits, a redesigned atrium, new visitor engagement initiatives, an outdoor live music stage and a new café. According to the Hall of Fame, this work has led to a double-digit attendance growth over the past two years.

Created by BRC, the immersive Power of Rock exhibition brings to life more than 30 years of legendary induction ceremonies through a three act pre-show, film and exhibition.

The show starts on a bridge three storeys above the building’s main atrium in the centre of the I.M. Pei-designed pyramid. There, visitors are presented with a roll call of Hall of Fame inductees, with short bursts on a digital screen from artists such as Elvis, Journey and The Who.

Fans then enter the Connor Theater, capable of accommodating up to 130 people, for the main event – a short film produced by Academy Award-winning director Jonathan Demme.

In the theatre, moving screens, concert lighting, smoke and dynamic concert-style audio recreate the experience of attending a Hall of Fame induction. The film itself was Demme’s final piece before his death in April this year, with more than 100 artists featured, including the likes of Bob Dylan, Metallica, Prince, Alice Cooper and The Beatles.

“Not only did Demme direct films like The Silence of the Lambs, but he was also one of top music documentary makers of all time,” said BRC executive creative director, Christian Lachel, speaking to CLAD and making reference to Stop Making Sense – a concert movie for Talking Heads shot in 1983.

“When the inductions air on TV, you see the final cut for the HBO show, which is wonderful. But there are usually 18-20 cameras filming at any one time in those inductions. We went into the vault to look at this footage, look at the different isolated cameras, look at the things people have never seen before – the little moments.

“Demme used this footage to create a rock concert feeling with moments he thought were phenomenal. That’s what the film is. It feels like a concert when you’re in there with the lighting and the film and the audio. It’s really just a special view of a master filmmaker with a love and passion for music.”

Following the show’s conclusion, guests view artefacts from the performances they have just seen, including a black-and-red suit worn by Prince and the bass guitar played by Tina Weymouth when Talking Heads were inducted in 2002.

Visitors also have the opportunity to interact with inductees and capture their own personal memories for both the Rock and Roll Hall of Fame and for social media. The ‘Say it Loud’ story booths have inductees including Deep Purple’s Glenn Hughes, Smokey Robinson, Alice Cooper and others, ‘interview’ visitors in special interactive booths.

“You come into the booth and the musician will share a story they have around music. Then they ask you to share yours,” said Lachel.

“That footage goes to your social streams packaged like it's a personal interview with this inductee. We have our first set of musicians and we’ve got more lined up for the summer. We have a lot of inductees that we’ve been talking to about doing this with.”

The Connor Theater was funded by a US$9m (€7.9m, £6.9m) contribution from Chris and Sara Connor, with Chris the executive chair of Fortune 500 company Sherwin-Williams. The Rock and Roll Hall of Fame Foundation contributed US$5m (€4.4m, £3.8m) towards the new visitor experience.

Rock and Roll Hall of Fame  visitor attractions  museum  rock  music  Metallica  BRC  Christian Lachel  Bob Rogers  Alice Cooper  Prince  Bob Dylan 
Related stories

Rock and Roll Hall of Fame to undergo multi-million redevelopment

Music fans can now get a taste of what it would be like to be inducted into the Rock and Roll Hall of Fame, with a new US$14m (€12.3m, £10.8m) visitor experience at the iconic Cleveland, Ohio, attraction set to launch on Saturday (1 July). The I.M Pei-designed Hall of Fame is currently undergoing a multi-year transformation led by BRC Imagination Arts. In addition to its new Power of Rock
CLD,VAT,HAM,AAC,DES
The Connor Theater was funded by a US$9m (€7.9m, £6.9m) contribution from Chris and Sara Connor / Rock and Roll Hall of Fame
More news
News stories: 1 - 30 of 6769     
 
 
 
News stories: 1 - 30 of 6769     
 
 
 
company profile
Company profile: TVS Group
TVS has a broad portfolio of products, including high-performing shock pads, surfaces for sport, fitness and play, as well as highly specialised acoustic materials for noise and vibration control.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Gainsborough Bath Spa was originally built as a hospital. It opened as a spa hotel in 2015
Bakos joined Champalimaud in December 2012. He previously worked for the Rockwell Group
"Construction is one of the largest generators of landfill waste, so it is important to create spaces that transcend trends"

It’s time for a new approach to sustainability, argues Champalimaud’s managing director

Interview: John Rhodes
John Rhodes
"It’s about the celebration of people coming together. If you can manage that well, a venue can become very special"

HOK has been tasked with designing a truly flexible arena for Valencia. John Rhodes is up for the challenge

Perkins + Will worked on the Mary Rose with Wilkinson Eyre
Din has worked on a range of sustainability-focused projects
"It’s imperative the architecture profession takes a proactive approach to tackling the realities of climate change"

Perkins+Will’s new sustainability director

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The restaurant features custom-designed furniture
Daniela Colli
"The alternation of light and shadow is essential to give dynamism to a space"

Italian architect Daniela Colli tells us how she looked to classical art for inspiration on how to deal with light and shadow in her latest project

Ben van Berkel
"I like art that is against the mainstream, slightly off, with a twist"

UNStudio’s co-founder on the unexpected challenges of designing Australia’s tallest skyscraper

CLAD people: Hannah Beachler
"I fell in love with Zaha Hadid"

Black Panther set designer Hannah Beachler

features
Van Valkenburgh studied landscape architecture and fine arts at Cornell University and the University of Illinois
"Building a park is the ultimate act of democracy"

The US landscape architect on why the Obamas are his kind of clients

CLAD people: Vincent Callebaut
"It’s about tracing the evolution of thermal practices"

Eco architect Vincent Callebaut has won a competition to redesign ancient thermal baths in the Savoyard town of Aix-les-Bains, France

The running track at the Bill R Foster Recreation Center
David Polzin is executive director of design at CannonDesign. He studied at Columbia University Graduate School of Architecture
"We were able to create an ‘acoustic shadow’ cutting decibel levels nearly in half"

How to design the perfect community leisure centre 100 13th century pilgrimage The Vietnamese village being created using historic methods

featured supplier
Featured Supplier: EXF supports Third Space to create London’s largest functional training space at The Yard
Bespoke fitness manufacturer EXF has extended its relationship with Third Space, by supplying the luxury fitness group with London’s largest functional training rig at its Canary Wharf club.
cladkit product news
David Rockwell partners with Jim Thompson for dream-inspired fabric collection
Rockwell has designed 12 multi-use fabrics inspired by dreams with long-time collaborator Jim Thompson
Lauren Heath-Jones
Renowned architect David Rockwell has created a collection of fabrics with long-time collaborator Jim Thompson. Called Dreams, the collection was ...
Water inspires Zaha Hadid Design x Rosenthal collaboration
The collection consists of three smaller collections: Weave, Strip and Lapp. Weave was inspired by 'the fluid lines of Zaha Hadid's sketching hand'
Lauren Heath-Jones
Zaha Hadid Design has partnered with porcelain manufacturer Rosenthal to create a new collection of vases. Called the Lapp collection, ...
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
cladkit product news
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
Zaha Hadid Design partners with Royal Thai to create carpet collection celebrating Zaha Hadid's legacy
The carpets capture Hadid's notable use of layering and interweaving as well as her use of light and shadow
Lauren Heath-Jones
Zaha Hadid Design has partnered with carpet manufacturer Royal Thai to create a new carpet collection inspired by the work ...
John Pawson reimagines oil lantern for Wästberg
The Holocene No. 4 reflects Pawson's pared-back style and neutral palette
Lauren Heath-Jones
Swedish lighting company Wästberg has expanded its Holocene collection, with a new addition, Holocene No. 4, designed by acclaimed architect ...
cladkit product news
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
Aotta launches sound panels made from hemp husks
The panels are designed to maintain 'healthy spaces' and consist of Hemp husks fashioned into a natural porous membrane that absorbs sound
Lauren Heath-Jones
Russian design studio Aotta has developed a range of eco-friendly, sound-absorbing panels made from the waste products of hemp seeds. ...
Tredje Natur launches Climate Tile to bring green spaces to urban settings
Tredje Natur has installed the pilot system of its Climate Tile system in the Nørrebro area of Copenhagen
Lauren Heath-Jones
Danish company Tredje Natur (Third Nature) has recently installed the pilot system of its innovative street paving system in the ...
x
Sign up with CLAD for regular news updates