Virgin opens Chicago hotel with design by Rockwell

by Helen Andrews | 16 Jan 2015

The first Virgin-branded hotel has opened in Chicago’s Loop district in the 26-storey Old Dearborn Bank Building, originally designed by architecture firm Rapp and Rapp.

The Art Deco building, a Chicago landmark, has 250 guestrooms, including 40 one-bedroom suites and two Penthouse Suites. There are four restaurants – three of which are scheduled to open between February and April of this year. The hotel’s spa will open in Q2 and “will be a wellness lounge, designed with beauty, comfort and mingling in mind.”

Virgin founder, Richard Branson, said: “It’s been a long-held dream to start beautiful, comfortable, fun hotels for guests and give them what they want and need while being gentle on their wallets.”

Rockwell Group Europe were responsible for the design and have created a playful vibe with social spaces. Bedrooms are divided in two by sliding doors, complete with peephole and Virgin Hotels is in the process of patenting its ergonomic bed which features a built-in corner snug and comfy headboard.

At the heart of the hotel, the 11,000sq ft Commons Club is divided into four zones – The Commons Bar, The Shag Room, The Funny Library and The Kitchen, which will serve breakfast, lunch and dinner to guests at the bar, the communal tables and in booths.

The feel is of a private members’ club without the fees. The aim is to remove hassles, with free wifi and no fees for early check-in or late check-out, room service, delivery charges, business centre transactions, or other services that cause frustration for travellers.

Virgin Hotels will open in Nashville in Q3 2016 and New York City in Q4 2017. The aim is 20 locations by 2025. @virginhotels

Related stories
14 Jan 2015

Virgin Active outlines virtual fitness vision for 2015

24 Dec 2014

Virgin Hotels reveals New York City hotel designs

08 Dec 2014

Richard Branson takes to the seas with Virgin Cruises

The first Virgin-branded hotel has opened in Chicago’s Loop district in the 26-storey Old Dearborn Bank Building, originally designed by architecture firm Rapp and Rapp. The Art Deco building, a Chicago landmark, has 250 guestrooms, including 40 one-bedroom suites and two Penthouse Suites. There are four restaurants – three of which are scheduled to open between February and April of this year. The hotel’s spa will open in Q2 and
CLD,SAB,CPW,HHR,HOT,RST,TOU,TVL,PRO,ARC,DES,OPB,PHR,CLD,SWC
The Commons Club, at the heart of Virgin Hotels Chicago, is a vibrant space where guests can dine, drink, work and mingle. The two-storey space was the bank floor and has the original coffered plaster ceiling / Virgin Hotels
More news
News stories: 1 - 30 of 8027     
 
 
 
News stories: 1 - 30 of 8027     
 
 
 
company profile
Company profile: Polin Waterparks
Design, engineering, manufacturing, installation of waterslides, waterparks and waterplay attractions. Polin has perfected hundreds of exclusive and successful projects all around the world: outdoor parks, indoor parks and hotel/resort packages, regardless of the project’s size.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
While the façade has been subtly restored, the real transformation is inside
The project reimagines neglected land as a new green urban district
"Culture is the beating heart of this project"

Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres

cladkit product news
New Balera collection embeds lighting in 
tiled feature walls
Studiotamat has teamed up with Ariana de Luca to create the Balera range
Magali Robathan
The new Balera Collection sees design studio Studiotamat team up with ceramic artist Arianna De Luca and lighting designer Ninefifty ...
Porada launch retro-inspired coffee table
Porada's new Enook Brillo coffee table
Magali Robathan
Maurizio Marconato and Terry Zappa have created the Enook Brillo coffee table for Italian design studio Porada – a retro-inspired design ...
Heatherwick Studio and lighting brand Tala collaborate to create sleep light called Wake
Wake is crafted from hand-spun ceramic and pressed glass, behind which a gentle light emanates to improve sleep routines and wellbeing
Helen Andrews
Design firm Heatherwick Studio and British lighting brand Tala have teamed up to create a sleep light called Wake. The ...
cladkit product news
Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
Megan Whitby
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a ...
OpenSeed launches private multisensory Iris Meditation Pod
The Iris Pod features vibro-acoustic technology, aromatherapy, light therapy, music, guided meditations and soundscapes
Helen Andrews
OpenSeed has launched its multisensory Iris Meditation Pod, designed in collaboration with Fuseproject – a design and innovation company founded ...
Lucas Zito aims to show 3D printed lamps can be timeless design objects
Lucas Zito’s practice specialises in the design of lights through 3D printing
Magali Robathan
A collection of lighting from Paris-based designer Lucas Zito aims to reframe the idea of 3D printed objects as cheap ...
cladkit product news
TouchWood Play designs new kids’ club for Dubai’s Zuhha Island
The new club aims to connect children with nature
Magali Robathan
Bespoke play environment design and manufacturer TouchWood Play has announced that it is responsible for the creation of a new Kids’ ...
Effe introduces sauna and hammam collection Baluar by Patricia Urquiola
The system uses heat-treated lime wood cladding, available in either a dark or light tone
Helen Andrews
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed by architect and designer Patricia ...
LivinGlobe introduces redesigned adaptable Vidarium
LivinGlobe can install ultra short throw projections or premium LED panels, as well as the surround sound system and video server
Helen Andrews
Founded more than 10 years ago, LivinGlobe was one of the first companies in the immersive wellness space with its ...
x
Sign up with CLAD for regular news updates