Equinox announces it will build a billion dollar hotel business, with first site in New York City
by Kath Hudson | 18 May 2015
Equinox Holdings, parent company of high end US health club chain Equinox Fitness, is preparing to launch an upscale hospitality brand.
Plans are afoot for 75 hotels worldwide, each with a fitness facility within the hotel, or very close, which would be open to hotel guests as well as members.
The first site is slated for Manhattan in 2018, as part of the massive Hudson Yards scheme. It is a development by Related Co - a major shareholder of Equinox - which plans to invest several billion dollars in the chain over the next few years.
Designed by Yabu Pushelberg, the property will include indoor and outdoor swimming pools and the company’s largest gym at over 60,000sq ft. The second site is expected to follow a year later in Los Angeles.
The hotels will offer one-on-one coaching, a spa for recovery-specific treatments and a destination restaurant focusing on organic and locally-sourced fare.
“We are appealing to the discriminating consumer who lives an active lifestyle and wants to have that as a hotel experience,” says Equinox CEO, Harvey Spevak. “We are experts in the art of life maximisation, creating bespoke experiences, offering unparalleled services and always seeking to inspire through considered design.”
There are currently 75 Equinox health clubs in the US, London and Toronto.
The Equinox Hotels will offer the same brand values as the successful health club chain Credit: Equinox
Equinox Holdings, parent company of high end US health club chain Equinox Fitness, is preparing to launch an upscale hospitality brand. Plans are afoot for 75 hotels worldwide, each with a fitness facility within the hotel, or very close, which would be open to hotel guests as well as members. The first site is slated for Manhattan in 2018, as part of the massive Hudson Yards scheme. It is a
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