BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel
by Kim Megson | 26 Apr 2016
£19m has been raised in funding to develop the new hotel / BrewDog
Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.
That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.
Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.
“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.
The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.
In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.
BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.
In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.
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Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed. That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality. Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will
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