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Giraffe launches new cafe concept

Giraffe has unveiled a new cafe concept, with an interior designed to appeal to the cosmopolitan, adult all-day market.

The style of the neighbourhood cafes are a departure from the bright orange and graphic-led art of the original brand.

Giraffe founder Russel Joffe worked with designer Claire Nelson to introduce a colour palette of copper and yellows, with natural elements such as timber. Hampstead was the first to open, and features a wall of mirrors made from National Geographic magazines.

Giraffe has unveiled a new cafe concept, with an interior designed to appeal to the cosmopolitan, adult all-day market. The style of the neighbourhood cafes are a departure from the bright orange and graphic-led art of the original brand. Giraffe founder Russel Joffe worked with designer Claire Nelson to introduce a colour palette of copper and yellows, with natural elements such as timber. Hampstead was the first to open, and
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