Technogym
Technogym
Technogym

Nike gets into the health club market with the launch of group exercise studios

Nike is launching a chain of Nike Studios offering group exercise classes.
The move is in partnership with FitLab, with the first studio opening in a FitLab-owned location in West Hollywood.
Locations will typically involve reskinning existing businesses to speed up the rollout of the brand.
Monthly fees will start at US$99/month, increasing to US$200/month once multiple sites are open. Tiered pricing will also be available.

Nike has made the leap into the group fitness market with the launch of Nike Studios.

The offering – in partnership with FitLab – is being billed as “a new generation of group fitness for every body and every goal.” Classes will be led by Nike trainers.

The first physical locations will be in West Hollywood, LA, and upmarket Newport Beach in Southern California, near the headquarters of FitLab.

Nike Studios will take over and rebrand existing health clubs, enabling it to fast-track the rollout of its studios. The West Hollywood location will open at Sanctuary Fitness – a FitLab brand – although Sanctuary will retain its locations in Pasadena and Korea Town. The Newport Beach location is thought to be taking over the site of Rocket Science Fitness.

Clubs will be refitted with Nike Grind Flooring, new lighting and decor, as well as a range of equipment thought to be from Assault Fitness.

Nike is in talks with other health club operators to re-skin their operations, saying: “We’ll continue to evaluate locations where we have the best opportunity to connect with consumers through premium services, experiences and products.”

The business arrangements between Nike and the health club operators are not yet clear, although Nike says “prices are dependent on location” and “merchandise bought at Nike Studios can’t be returned to Nike stores”, suggesting that some kind of arm's length arrangement will be in place.

A Founder Membership fee of $US49 will entitle early joiners to get unlimited classes for US$99/month as part of a pre-sale offer, along with a free swag bag containing a limited-edition Nike Studio T-shirt, a US$25 Nike gift card, a drawstring bag and water bottle.

Post opening, prices will double to US$200/month. Nike says it will also be offering more flexible options, including “drop-in classes and a tiered pricing model”.

The company plans to implement an all-access, ‘nationwide’ membership when enough sites have opened, indicating that the initial rollout is likely to be US-, rather than globally-focused.

The month-to-month memberships will be cancellable at any time with 10 days’ notice. 

Nike will work with FitLab as its partner on the delivery on an omnichannel element, with home workouts part of the package and will also be delivering a “calendar of fun and motivating social fitness events”.

Two sub brands will be in play – Nike Training Studios (NTS) and Nike Running Studios (NRS), with NTS offering HIIT and strength workouts using weights, kettlebells, sleds and sandbags to deliver classes that "rotate muscle groups to avoid overtraining” and NRS locations offering endurance workouts and classes between treadmills and floor exercises, a la Barry’s. The running studios will also feature big screens delivering “competitive features”.

Classes will be ‘life-proofed’ with programming rotated to keep members “moving toward their goals without ever burning out" and staff will be certified in the Nike Training curriculum, while also being ‘experts in movement and motivation’.

“Movement should feel joyful and Nike Training Studio was built to be a fitness playground, offering state-of-the-art tools to keep every movement fresh, fun, and effective,” says Nike.

The sportswear giant has been signalling its intention to tackle the sector for some time, as it pivots its offering to holistic wellness and ‘training as a sport’.

In June, Nike announced plans to hire 1,000 fitness instructors globally.

The launch of Nike Studios follows Nike's entrance into the live streaming market in December 2022 when it launched Nike Training Club on Netflix, followed by a deal with Strava in May. Nike’s retail outlets have also since been rebranded as Nike Well Collective.

Nike Studios is not to be confused with Nike Studio, a boutique retailing concept the company is rolling out in major world cities.

Nike Studios  FitLab 
Related stories
23 Jun 2023

Nike is hiring 1000 fitness trainers as it pushes deeper into wellness

23 Dec 2022

Netflix launches into fitness with Nike Training Club

16 Nov 2022

Nike and UK Active publish blueprint for scaling the Open Doors kids' holiday fitness scheme

20 Jul 2022

UK Active and Nike’s Open Doors in school holiday programme aims to keep kids active and away from food poverty

Nike has made the leap into the group fitness market with the launch of Nike Studios. The offering – in partnership with FitLab – is being billed as “a new generation of group fitness for every body and every goal.” Classes will be led by Nike trainers. The first physical locations will be in West Hollywood, LA, and upmarket Newport Beach in Southern California, near the headquarters of FitLab. Nike Studios
CLD,SAR,HAF,FIT,IND,PTS,SAB,CPW,CAS
Nike Studio will take over existing health clubs, refitting and rebranding them / Nike
More news
News stories: 1 - 30 of 7783     
 
 
 
News stories: 1 - 30 of 7783     
 
 
 
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Von Furstenberg and New York Mayor Bill de Blasio were among those at the museum’s groundbreaking event
"You can see the torch displayed in the window, like a beautiful piece of jewellery"

The architects behind the new Statue of Liberty Museum

Jacu Strauss
Jacu Strauss acted as creative director on the restoration of the hotel
"We were able to start from scratch and have the hotel create its own brand identity"

As the Pulizter Amsterdam is relaunched, creative director Jacu Strauss talks about working in a UNESCO World Heritage location

The design of the new HQ for the International Olympic Committee was inspired by the movement of athletes
Kim Herforth Nielsen founded 3XN in 1986 with Lars Frank Nielsen and Hans Peter Svendler Nielsen
"I always wanted to do more than just designing buildings"

How Danish firm 3XN is harnessing the power of architecture to shape human behaviour

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Six Senses has 15 confirmed new resorts set to open over the next three years in Bhutan, China, Bali, Taiwan, France, Portugal, the Seychelles, Tunisia and St Lucia
Craig Cogut founded Pegasus in 1996 and serves as chair and president
"Urban retreats are hard to find. There’s a segment of guests who’d welcome Six Senses hotels in urban locations"

Three years after Pegasus Capital bought Six Senses, how close is the private equity firm to realising its goals for its first spa and hospitality investment? Pegasus’ founder Craig Cogut tells us what’s been achieved and what comes next

Phillip Tabb designed a series of omega-shaped hamlets separated by undeveloped land
Steve and Marie Nygren
"The vision was to create a community that feels as though it’s always been there"

Eco community Serenbe was launched in the heart of the Giorgia countryside to provide an alternative to the traditional American suburb. As work starts on a new wellness hamlet, we speak to the founders

features
Respecting the hotel’s heritage was key, says Maria Vafiadis
"We were very conscious of the heritage we were dealing with"

MKV completes the Sheraton Grand London Park Lane redesign

Luxigon worked with architect Romain Leal on his entry for the 2012 New York City Vision ideas competition
Eric de Broches des Combes founded Luxigon in 2006
"A drawing is the most genuine form of architecture"

Eric de Broches des Combes on the unexpected challenges of creating architectural visualisations

cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
cladkit product news
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym