We need a revolution in the design of entertainment venues says Euromonitor

Technological advances will further redefine what it means to live, work, shop and play for consumers in 2040
– Michelle Evans

Entertainment venues need to undergo technological and design upgrades to prepare them for the experience-seeking consumer of 2040, according to research by Euromonitor International.

Commerce 2040 - Revolutionary Tech Will Boost Consumer Engagement outlines a vision for how consumers might live, work, shop and play in 20 years' time, exploring how technology could change the different consumer worlds of entertainment venues, home and retail.

Consumers are already moving towards demanding personalised experiences, and the report states that consumer expenditure on experiences is set to rise from US$5.8tn (€5.2tn, £4.8tn) to US$8tn (€7.1tn, £6.6tn) in 2030, using leisure, recreation, travel and foodservice as a proxy.

The challenge will be to keep delivering differentiated experiences that keep fans engaged and inspire them to return to entertainment venues event after event.

Even more than today, entertainment venues will have flexible designs, enabling them to shift from one event type to another, and operators will be able to adjust a venue's layout to meet the need for different food and delivery options.

The report also lists a number of key features that the entertainment venue of the future will have. These include biometric entry for season ticket holders, facial scanning of fans for tailored alerts, social media-worthy locations to make the experience exportable, food and drink delivery options to stationary fans, and AR layers that provide information on players and gamification options.

"Technological advances will further redefine what it means to live, work, shop and play for consumers in 2040," said Michelle Evans, global head of digital consumer research for Euromonitor.

"The digital darlings of the first part of the millennium like Uber, Airbnb and Facebook rose to prominence by leveraging technology to connect consumers with providers and in turn introduced a new way of conducting business.

"The innovators of next-generation commerce of 2040 will face a different set of challenges. Outlets and venues will require not only a technological upgrade but a redesign to prepare for the consumer in 2040."

Euromonitor International  virtual currency  biometric entry  social media  Michelle Evans 
More news
News stories: 1 - 30 of 6988     
 
 
 
News stories: 1 - 30 of 6988     
 
 
 
company profile
Company profile: Matrix Fitness
Unrelenting drive to be the best at what we do underpins activity throughout our vertically integrated business life cycle.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The King Salman Park in Riyadh will be four times the size of Central Park
Mikyoung Kim created a sculptural fog fountain for Chapel Hill
Mikyoung Kim
"Nature isn’t rigid. It’s open-ended; that’s its beauty"

The Boston-based landscape architect on blending art and science to design creative spaces that bring communities closer

A large sheltered, open air canopy is key to the design. It will host a variety of activities
"Like other cultural institutions, libraries provide something that the internet cannot: genuine human interaction"

How excitingnewprojects arechanging theface oflibrarydesign

features
The new stadium was designed to create a sense of arrival for fans
Populous’ Christopher Lee has designed more than 30 stadia across five continents
"Our new stadium and wider scheme has been developed to deliver an unrivalled fan experience and significant benefits to our local community. We want to make this venue a world class sports and entertainment destination for everyone, in our birthplace of Tottenham - Daniel Levy, Tottenham Hotspur FC chair "

Tom Walker exploresthe storybehind TottenhamHotspur’sgroundbreakingnew footballstadium

Alice Shay leads the Stranded Assets project with the Cities Practice
"Infrastructure is the manifestation of our collective investment in the functioning of our urban places"

FromLA'sRiver Projectto thetransformationof NewYork’s Erie CanalBuro Happold'sAliceShay explores some of the world's mostinnovativeadaptivereuseprojects

Marble and bronze create a “sense of masculinity,” said Fu
Fu has a masters in architecture from Cambridge University
"I wanted to go deeper than the stereotypical concept of lanterns, junks and temples"

Drawing on his childhood memories for the St Regis Hong Kong

features
Dror Benshetrit and Di-Ann Eisnor will head up the team
"We will work to fuse nature, design, technology, and community in our cities in order to measurably improve the lives of citizens"

High profile design hirings for the We Company

Cucinelli set up his business in the medieval hamlet of Solomeo and later began 
to restore and rebuild it
"It would be great if today’s men left as a legacy for the future some architectural and humanistic monuments for the next hundred, three hundred, one thousand years"

BrunelloCucinelli has madehisfortune from cashmere and has used hiswealthto restoreandrevive theItalian hamlet he callshome. Wefindout more

cladkit product news
Volvo partners with Reef Lab Designs to encourage ocean biodiversity
The tiles are made from marine-grade concrete and recycled plastic fibres
Lauren Heath-Jones
Car manufacturer Volvo has partnered with the Sydney Institute of Marine Science and Reef Design Lab to create an environmentally-friendly ...
BD Barcelona Design reveals Cristallo by the late Alessandro Mendini
Cristallo was the last design from acclaimed designer and architect Alessandro Mendini
Lauren Heath-Jones
Design Studio BD Barcelona Design has released Cristallo, a limited-edition cabinet designed by the late architect and designer Alessandro Mendini, ...
Baux creates plant-based acoustic panels
Baux has worked with scientists from the Royal Institute of Technology to create Baux Acoustic Pulp, a plant-derived acoustic solution
Lauren Heath-Jones
Baux, an acoustic products brand based in Sweden, has developed a line of biodegradable acoustic panels, using a plant-based material ...
cladkit product news
Duravit launches Tempano shower trays
The Tempano trays feature a state-of-the-art design that combines a linear slope with a high drainage rate
Lauren Heath-Jones
Duravit, a Germany-based bathroom fixtures company, has launched Tempano, a series of easy-to-install shower trays for the home. Available in ...
Alusid's Sequel collection combines craftsmanship and sustainability says founder
The Sequel collection is billed as the 'most waste-efficient and sustainable' on the market
Lauren Heath-Jones
Alusid, a creator of eco-friendly surfaces, has partnered with Parkside to launch the Sequel range, the brand's first collection of ...
Paul Kelley pushes 'technical boundaries' with modular furniture cube system
The system is designed to enable users to create multifunctional, adaptable pieces, where they are in complete control of the design and function of their furniture
Lauren Heath-Jones
British designer Paul Kelley has created a modular magnetic cube furniture system that enables users to create multifunctional, adaptable pieces, ...
cladkit product news
Crown overhaul changing rooms at Saunton Sands spa
Crown Sports Lockers installed rain of Nebraska Oak clothes lockers with RFID Digilocks in the changing rooms
Lauren Heath-Jones
Saunton Sands Hotel in Devon, UK, has completed a £2m expansion of its spa and wellness facilities. The upgrade included ...
Tom Dixon Studio to relaunch iconic Pylon chair
Pylon was first designed more than 20 years ago
Lauren Heath-Jones
Originally conceived in his metal workshop in the early 90's, the Pylon chair was Dixon's attempt to create the world's ...
Mater partners with Ditzel family to create eco-friendly furniture using reclaimed plastic
The furniture uses plastic from recycled fishing nets
Lauren Heath-Jones
Mater, an ethical design brand based in Denmark, has launched a furniture collection made from plastic reclaimed from the ocean. ...
x
Sign up with CLAD for regular news updates