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CetraRuddy convert Art Deco skyscraper into lavish residences with strong wellness elements

by Andrew Manns | 05 Jun 2019
Of the three Ralph Walker buildings we have adapted, this one presents the most exuberant and magical details both on the exterior and interior
– Nancy Ruddy

New York-based architects, CetraRuddy, have transformed the New Jersey Bell building – an Art Deco high-rise originally designed by architect Ralph Walker – into a series of upscale apartments.

The architects' intervention saw the Jazz Age landmark, which is situated at 540 Broad Street in downtown Newark, New Jersey, converted into 260 housing units.

The building also has strong wellness elements, including a fitness and yoga centre, a library, a game room, and a rooftop terrace.

The brick and sandstone tower – newly dubbed Walker House – also has 60,000 sq ft (5,574 sq m) of office and retail space.

Speaking on the project, John Cetra, co-founder at CetraRuddy, said: "This is an incredible landmark of this city, and we are delighted to help bring it new life.

“The visionary adaptation brings new vibrancy and economic vitality to Newark’s downtown centre, while also preserving its important historic character.”

The property – CetraRuddy’s third adaptive reimagining of a Ralph Walter-planned structure – was developed by L+M Development Partners, Prudential Financial, and Goldman Sachs Urban Investment Group, who purchased the original site in May 2016.

CetraRuddy  Newark  Goldman Sachs 
New York-based architects, CetraRuddy, have transformed the New Jersey Bell building – an Art Deco high-rise originally designed by architect Ralph Walker – into a series of upscale apartments. The architects' intervention saw the Jazz Age landmark, which is situated at 540 Broad Street in downtown Newark, New Jersey, converted into 260 housing units. The building also has strong wellness elements, including a fitness and yoga centre, a library, a
CLD,WHM,PRO,ARC,DES
The original building was designed by famed architect Ralph Walker in 1929. / CetraRuddy
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company profile
Company profile: The Wellness
Based in Dubai, Hong Kong, and Singapore, The Wellness are the next generation of wellness consultants providing spa, fitness, hydro engineering and leisure related concepts for the global Wellness markets.
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