Malleret (left) is also the co-founder and main author of the monthly Barometer; Hood is the founder of international wellness business advisory firm Wellness Business Consultancy

Wellness business advisor Anni Hood and economist Thierry Malleret have launched a WELL Intelligence platform that is home to the bi-monthly Hospitality & Wellbeing Barometer with an aim to “join the dots” between the macro and micro themes in hospitality and wellbeing.

Aimed at owners, investors and senior executives, the Hospitality & Wellbeing Barometer connects wider issues of economics, environment, technology, social and geopolitics with hotels and lodging, food, build, beauty, travel, public health and more.

“The Barometer is designed as a cognitive shortcut, to distill what matters to decision-makers through candid insight and informed views,” said Hood. “The idea is that investors, owners and decision-makers benefit from a fast-track that saves time and anticipates change in the market – in a way that they can use to make qualified decisions on direction and investment in wellbeing.”

Malleret is also the co-founder and main author of the monthly Barometer, a predictive analysis provided to private investors and decision-makers; the Hospitality & Wellbeing Barometer is a more focused analysis specific to both wellbeing and hospitality.

Hood is the founder of international wellness business advisory firm Wellness Business Consultancy, and previously created the Talise Wellness brand for the Jumeirah Group.

At just 5,000 words, the bi-monthly Hospitality & Wellbeing Barometer is designed to give a quick overview of worldwide trends, and is “designed with a macro outlook that filters through to micro insight,” said Hood.

“The idea to produce the Hospitality & Wellbeing Barometer was suggested to us by several industry CEOs and prominent decision-makers,” said Malleret. “Time being their scarcest resource, what they need – in their own words – is a ‘giant filtering mechanism’ and ‘cognitive checklist’ that can distill what matters to them in a bi-monthly, 15-minute read. The Barometer is the best antidote to information and analysis overload.”

The Hospitality & Wellbeing Barometer is available by subscription, with rates from €250 for an individual to €2,000 for a corporation, and is also supported online through the website wellintelligence.com, where a “Tête-à-Tête interview series” will showcase video interviews with experts across a variety of fields. Hood and Malleret are also planning a series of events and discussions that will gather luminaries from all industry sectors in informal settings.

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