Karl Lagerfeld to design hotels, restaurants and nightclubs following launch of hospitality brand

World famous fashion designer Karl Lagerfeld is moving into the world of hospitality design by launching his own hotel, restaurant and nightclub chain.

Fashion company The Karl Lagerfeld Group has signed a deal with hotel operator Brandmark Collective BV to establish Karl Lagerfeld Hotels; a new brand that will open properties in “key cities and resort destinations” around the world.

The German designer is well-known for his love of living in hotels, and has previously provided designs for the Hotel Metropole in Monte Carlo, the Sofitel So Singapore and a planned 270-room hotel in Macau.

He’s promised to bring his “unique aesthetic” to the new venture.

“Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience,” said Lagerfeld Group CEO Pier Paolo Righi.

Other famous fashion designers who’ve turned their attention to interior hotel design include Donatella Versace, who oversaw the creation of the Palazzo Versace Dubai Hotel, and Kenzo Takada, who’s designed the interiors of a private wellbeing retreat in Cambodia.

Karl Lagerfeld  hotel design  fashion  interior design  Brandmark Collective  The Karl Lagerfeld Group  
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World famous fashion designer Karl Lagerfeld is moving into the world of hospitality design by launching his own hotel, restaurant and nightclub chain. Fashion company The Karl Lagerfeld Group has signed a deal with hotel operator Brandmark Collective BV to establish Karl Lagerfeld Hotels; a new brand that will open properties in “key cities and resort destinations” around the world. The German designer is well-known for his love of living
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The German fashion designer will bring his 'unique aesthetic' to hotel design / Flickr: @Kmeron
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Company profile: Alliance Leisure Services Ltd
The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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