The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd

Orlando Eye forms centrepiece of US$250m I-Drive 360 development

Merlin Entertainments’ Orlando Eye sits at the heart of Orlando’s new US$250m (€224m, £163m) I-Drive 360 entertainment and dining destination, which opens to the public tomorrow (4 May 2015).

Developed in a partnership including Flag Luxury Group; SFX Entertainment; The Torino Companies; and Unicorp National Developments, The Orlando Eye will offer unparalleled views of Orlando and central Florida, including the nearby theme parks, attractions and even the Kennedy Space Center. The wheel’s 30 air-conditioned glass capsules have room for 15 guests, with a rotation taking 20 minutes to complete. The experience includes a pre-ride 4D cinema, sending guests on a virtual 3D aerial journey of Florida, using sensory elements such as lighting, wind, spray and smell to enhance the show.

Orlando-based designers AO&A worked on the project from its inception, aiding and developing creative content, design and production for the Eye’s guest experience.

In addition to the wheel, I-Drive 360 is anchored by Merlin’s Sea Life Orlando and a Madame Tussauds. Sea Life Orlando includes 30 different displays and three interactive ocean environments, while Tussauds offers a range of waxworks depicting celebrities around the world, with unique additions including a Walt Disney area for the theme park capital of the world. Skeletons, Animals Unveiled! – a first-of-its-kind museum – will join the attraction lineup with more than 400 animal skeletons exhibited at the visitor attraction.

Also included in the development are a number of restaurants and retail outlets, as well as a courtyard complete with a US$1.5m (€1.3m, £981,000) water show.

In addition to the new openings and still under development is a 570ft (173.7m) high Skyscraper Skyplex, which will include an observation tower, the world’s highest drop ride and the record-breaking Skyscraper coaster. The attraction is scheduled for launch in Q2 2017.

"On the heels of a record-breaking year for visitors to Orlando in 2014, I-Drive 360 is poised to become the newest and hottest offering," said I-Drive 360 director of marketing and sales John Stine. "We're thrilled to bring this experience, which is unlike anything else in Orlando, to complement the dynamic destination."

During a soft opening, the I-Drive marked the occasion by inviting "King of the High Wire" Nik Wallenda to traverse the 400ft-high observation wheel – the tallest on the US’s east coast – as well as appearances from Florida Governor Rick Scott, Orange County Mayor Teresa Jacobs, plus Sean and Catherine Lowe from ABC's The Bachelor.

Related stories
17 Feb 2015

World's largest drop ride joins game-changing rollercoaster in Orlando

20 Nov 2014

IAAPA 2014: World’s tallest rollercoaster a 'gamechanger', says its creator

02 Mar 2011

Merlin plans Orlando Eye attraction

Merlin Entertainments’ Orlando Eye sits at the heart of Orlando’s new US$250m (€224m, £163m) I-Drive 360 entertainment and dining destination, which opens to the public tomorrow (4 May 2015). Developed in a partnership including Flag Luxury Group; SFX Entertainment; The Torino Companies; and Unicorp National Developments, The Orlando Eye will offer unparalleled views of Orlando and central Florida, including the nearby theme parks, attractions and even the Kennedy Space Center.
CLD,VAT,DEV,INV
The 400ft-high observation wheel is the tallest on the US’s east coast / Roberto Gonzalez/Getty Images for I-Drive 360
More news
News stories: 1 - 30 of 7794     
 
 
 
News stories: 1 - 30 of 7794     
 
 
 
company profile
Company profile: The Wellness
Through boundless insights, The Wellness specialises in innovation and sustainability of design, engineering, construction and after-sales services of spa, pools, fitness, leisure and other spaces for the hospitality and wellness industries.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Interview: Dror Benshetrit and Di-Ann Eisnor
Dror Benshetrit and Di-Ann Eisnor will head up the team
"We will work to fuse nature, design, technology, and community in our cities in order to measurably improve the lives of citizens"

High profile design hirings for the We Company

Each of Moxy’s bars and restaurants have been designed to deliver a distinct experience
"Millennials are pushing us architects to design hotels with distinct personalities"

Sameness is out, authenticity is in when it comes to designing for millennials says Greg Keffer

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Inge Moore designed the ESPA spa at Istanbul’s EDITION hotel while with HBA
Inge Moore is launching new design studio MUSE
"Spas and fitness spaces have been totally neglected"

On bringing a sense of fun to spa and gym design

Gardens by the Bay, Singapore
Patrick Bellew, founder, Atelier Ten
"It’s a wonderful extension to the existing modernist MOMA museum by Snohetta"

Working with Zaha Hadid, Heatherwick and more, Atelier Ten helps create sustainable buildings. Patrick Bellew speaks out

Ben Van Berkel, UNStudio
"A unique leisure destination in the Greater Paris of tomorrow"

The key cultural buildings for Paris’s controversial new leisure destination

features
Adriaan Geuze
"The profile of landscape architecture has been raised by international cities competing with one another"

How the West 8 founder is using the healing power of nature on a Korean site with a turbulent history

Two thirds of the building will be underground, allowing for the creation of a large ‘magical garden space’ above ground
kengo Kuma
"It’s not easy for foreign architects to work in Japan. Zaha was very frustrated with the miscommunication"

The Tokyo Olympic Stadium designer shares his philosophies

A bronze mesh allows sound energy to reach the hall’s walls, improving the acoustics
"It’s a privilege to have completed a scheme of such importance to the cultural identity of Antwerp - Stuart Mills"

SimsponHaugh’s latest project

cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Ojmar introduces battery-free electronic locker to cut carbon footprints in health clubs and spas
Ojmar says the batteryless lock is easy to install and features a user-friendly interface
Megan Whitby
Smart lock manufacturer Ojmar has released the OTS20 Batteryless – the first battery-free electronic locker lock on the market. The ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
The event will allow buyers and suppliers to meet
Magali Robathan
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
x
Sign up with CLAD for regular news updates
The Leisure Media Company Ltd
The Leisure Media Company Ltd