Andre Agassi nets David Lloyd contract for fitness line
by Jak Phillips | 11 Feb 2015
Andre Agassi developed the range of gym equipment in partnership with his long-time strength training coach, Gil Reyes
Tennis legend Andre Agassi will lead the official UK launch of his Bilt by Agassi & Reyes fitness range tie-up with David Lloyd Leisure later this month.
The star will showcase the gym kit – a line of fitness machines modelled on his own custom-made equipment honed over a 20-year playing career – at David Lloyd Leisure’s (DLL) Chigwell club on 26 February. DLL is currently in the midst of a gym transformation programme, which will see innovative design, technology and ‘best-in-class’ equipment installed at a number of clubs. As part of this, the Bilt range is being rolled out across DLL clubs in the UK and Europe.
The training equipment was designed by Agassi and fitness coach Gil Reyes around the pillars of strength, conditioning and safety – three factors that the eight-time Grand Slam champion says helped keep him on the court during a largely injury-free career.
“I’m delighted that the hard work and passion that has gone into many years of development has been recognised by David Lloyd Leisure,” said Agassi, whose appearance in Chigwell will come just a week before Great Britain takes on the US in the Davis Cup.
“We look forward to developing our relationship further as David Lloyd Leisure continue their club improvements over the years.”
The Bilt range, which is designed to provide strength and conditioning training for any sport, features the award-winning Change of Direction (COD) machine, The Power Stride, The Quad and The Olympic Flat Bench. The group and personal training-focused mini-circuit range is being distributed in the UK by Concept Fitness International.
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Andre Agassi's fitness concept enters Europe
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Andre Agassi's fitness concept enters Europe
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Tennis legend Andre Agassi will lead the official UK launch of his Bilt by Agassi & Reyes fitness range tie-up with David Lloyd Leisure later this month. The star will showcase the gym kit – a line of fitness machines modelled on his own custom-made equipment honed over a 20-year playing career – at David Lloyd Leisure’s (DLL) Chigwell club on 26 February. DLL is currently in the midst of
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