Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB

Exclusive: Forrec’s Gordon Grice tips Latin America for major attractions growth

by Jak Phillips | 11 Aug 2014

Latin America is poised to become a major market for the attractions industry in the coming decade, with recent football World Cup host Brazil a particularly promising market, according to Forrec senior creative Gordon Grice.

During a wide-ranging briefing at Attractions Management headquarters, the industry veteran with over 25 years’ experience expressed excitement over the emerging market, which although still very young, has the potential to develop at pace.

“Right now we do a big chunk of our work in Asia, but Latin America is a region we’re particularly enthusiastic about,” Grice told Attractions Management.

“There’s an increasing amount of work in Brazil, perhaps spurred by recent sporting events, and we’re eager to expand our presence in a dynamic market which is primed for growth.”

He said the South American continent, and Brazil in particular, are of strong interest to Toronto-based Forrec, whose Latin American regional director Miguel Lameiro has been busy travelling, networking and speaking, to deepen the firm’s involvement throughout the region. Lameiro’s itinerary also includes Mexico, where expanding leisure and resort activity represents another exciting market.

Of special interest are integrated projects, which combine a range of leisure and entertainment environments into a single destination. Such projects, while relatively new to the Latin American market, offer ideal opportunities for Forrec’s broad leisure, resort, mixed-use and entertainment design capabilities. According to the company's business development officer in Brazil, Ricardo Tonding Etges, existing timeshare resorts are moving to enhance their entertainment elements – through the addition of increasingly sophisticated entertainment centres, theme parks and water parks.

Brazil hosted what was widely-hailed as a successful football World Cup earlier this summer and will also stage the 2016 Olympic Games in Rio de Janeiro. The World Cup has already sparked a flurry of developments, with both pop-up and long-term attractions seemingly catalysed by football’s premier international event. The World Cup kicked off with the unveiling of a museum dedicated to football legend Pelé, while further evidence of the potential for an economic and attractions boom following a major sporting event came last week with reports that the London 2012 Olympic Games provided the UK economy with a trade and industry boost in excess of £14bn (US$24bn, €17.6bn).

In the wake of the World Cup, Brazilian tourist agencies are beginning to realise the potential revenue streams from increased national and international tourism, say Etges and Lameiro. International tourist visits to Brazil total around five million annually (compared to 24 million for Mexico) so the government is eager to harness this potential, as well as the huge opportunities offered domestically from a middle class that has swelled to an estimated 108 million people.

Latin America is poised to become a major market for the attractions industry in the coming decade, with recent football World Cup host Brazil a particularly promising market, according to Forrec senior creative Gordon Grice. During a wide-ranging briefing at Attractions Management headquarters, the industry veteran with over 25 years’ experience expressed excitement over the emerging market, which although still very young, has the potential to develop at pace. “Right
TOU,TAW,VAT,PRO,ARC,DES,PHR,CLD
Grice says Forrec is moving quickly to position itself in the promising Latin American market / Keith Penner Photography
More news
News stories: 1 - 30 of 7617     
 
 
 
News stories: 1 - 30 of 7617     
 
 
 
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The reception features a Karel Teige collage artwork
Tina Norden
"We have created an approach which is playful, provocative but also functional"

Conran and Partners’ Tina Norden on playing with colour at Prague’s newly redesigned Hotel Maximilian

Architecture is by Hugo Demetz, who designed the property to try and integrate it into its natural surroundings
"Wellness embraces the entire holiday experience"

The design of the newly-opened Lefay Resort and Spa Dolomitti in Italy aims to celebrate and protect its spectacular surroundings

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Houston’s Memorial Park is being restored following hurricane damage
Thomas Woltz
"I am very proud of stewarding the largest public space to be built in Manhattan in a century"

The Wall Street Journal’s Design Innovator of the Year on designing the gardens at Hudson Yards and looking to the Native Americans for ideas on how to create a resilient future

Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

features
"The technology involved in paint is extraordinary"

Used cleverly, colour has the power to influence how people use the spaces they inhabit, says the creative director of Dulux

The JG SkyHigh bar and lounge, with interiors by Foster + Partners and flowers by Jeff Leatham
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

cladkit product news
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
cladkit product news
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
cladkit product news
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
x
Sign up with CLAD for regular news updates
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB