During lockdown, it fell to online platforms and virtual training sessions to keep consumers engaged in exercise. Gympass led the way by rapidly building its online offering to include on-demand classes, meditation apps, healthy recipes, one-to-one therapy and online access to PTs.

Set against the backdrop of a growing national awareness around the importance of prioritising physical and mental health, there’s no doubt that Gympass helped keep its members motivated and focused.

When the doors reopened, Gympass saw encouraging data from its customer database showing 97 per cent of those that logged on during the first week headed directly to their local fitness facility to re-ignite their pre-pandemic routines, and the recovery has continued to pick up pace as group exercise timetables resumed.

Maintaining momentum
Once this ‘honeymoon’ period ends, operators will need to do all they can to ensure people continue using their facilities.

Gympass helps by offering corporate employees access to its operator partners’ gym and studio facilities. By keeping in touch with its members directly and via supportive corporate communications, Gympass is well-placed to keep physical activity at the top of people’s minds and inboxes.

New partners
A number of new operator partners – including énergie Fitness – joined Gympass during lockdown in anticipation of its potential to support footfall to its facilities and the moment restrictions were lifted, Gympass’ corporate customers were able to train at any of énergie Fitness’ 97 clubs across the UK and Ireland.

Across all its operator partners in the UK, Gympass now gives its users access to a total of 2,600 bricks and mortar gym facilities.

“By working with Gympass we can reach a wider array of big corporations, helping them to improve performance, enrich their culture and reduce the risk of losing serious work hours to sickness,” says Adam Margolin, head of marketing at énergie Fitness. “We take the health and wellbeing of members very seriously and we’re delighted to be working with Gympass to help power their business partners and staff with positive énergie”.

Eamon Lloyd, head of partnerships for UK and Ireland at Gympass said: “We pride ourselves on offering convenient, affordable, inclusive and accessible sites to corporate workforces. All our new partners, including énergie Fitness, share our ethos and combine top-class facilities with great levels of customer service to help members get the most out of their facilities.”