Premier Global NASM has launched an Employer Partnership Programme to help operators tackle the ongoing issue of recruiting and retaining high-quality fitness professionals.

Personal training remains a core gym floor service across most fitness facilities in the UK, yet high attrition rates mean many employers are constantly having to recruit new trainers.

This high level of churn makes service continuity difficult and means operators are fighting constant administration and new staff induction battles.

Jason Hussain, employer engagement manager at Premier Global NASM, says: “As one of the leading training and education providers to fitness professionals in the UK, we're perfectly placed to support employers in their quest to attract and better engage with fitness professionals.

"Until now, our support has been ad hoc, responding to specific requests for help, but as these requests became more frequent, we started to explore how we could formalise our support, creating a more structured solution to this ongoing issue which offers the flexibility to cater for a wide range of needs.”

Access to resources
The Employer Partnership Programme gives employers access to world renowned NASM specialist training resources at discounted rates. Offering a broad selection of modules, which include Senior Fitness, Youth Exercise, Group Personal Training, Women’s Fitness and Weight Loss, engaged employers can offer valuable professional development to their fitness teams.

In addition to ensuring a high standard of service delivery to users, through instruction and programme delivery which is based on the latest insights and scientific developments, access to this comprehensive CPD resource demonstrates to fitness professionals a respect for the contribution they make.

The new service also provides personal trainers with the skills they need to develop a successful and financially rewarding career, negating the need for them to look elsewhere.

Hussain adds: “In my experience, most fitness professionals seek out new opportunities when they feel unable to earn the kind of income they crave or when they feel undervalued.

"Employers who invest in helping personal trainers to build a sustainable business are much more likely to retain those individuals.

"Our programme has been designed to help employers offer an affordable, progressive CPD programme to help address the current attrition issue.”

CPD modules are delivered via the Premier Global NASM digital platform, offering flexibility and accessibility, allowing fitness professionals to schedule education around work and personal diaries.

In addition to helping employers retain gym floor staff, the Employer Partnership Programme also links employers to Premier Global NASM graduates, helping ensure vacant positions are filled quickly and effectively.

Direct access
“High attrition means most employers continually have to recruit new personal trainers and gym instructors. Signing up to our programme, gives employers direct access to our graduate network.

"A dedicated account manager is assigned to the employer to ensure candidate skills and personality traits are matched to employer needs and brand culture. This promotes a seamless integration and successful onward journey,” says Hussain.

The Employer Partnership Programme offers a tiered support approach, which requires no financial outlay by the employer. The only commitment by the employer is to promote Premier Global NASM’s CPD programme to fitness teams and to offer Premier Global NASM graduates interviews where appropriate.

Hussain concludes: “Working with employers through this programme enables us to offer our graduates a route to a career in fitness and provides employers with a solution to the ongoing recruitment and attrition issue. We've already signed up a handful of employers and look forward to welcoming many more over the coming months.”

All Premier Global NASM education is recognised by Active IQ and endorsed by CIMPSA. If you're keen to find out more about the new programme, contact the Premier Global team via the links below.