Technogym
Technogym
Technogym

CLAD people

Moby musician and restaurateur

Project: Little Pine, Los Angeles, Us


Musician and restaurateur Moby – whose vegan restaurant Little Pine is approaching its first anniversary – has told CLAD that too many architects and designers ignore the needs of the people who will use their buildings.

In an exclusive interview about Little Pine and his design philosophy, Moby criticised designers “who think about stuff that can be photographed well, but who never actually plan on spending time in the spaces they create.”

“I have an issue with architects and designers who think about how the space is going to look when it’s on an architecture website, rather than how it’s going to feel for the people who either live there, work there or patronise it,” he said. “Sometimes certain things like comfort are not that photogenic, and if you’ve ever tried to live in a photogenic space that isn’t comfortable, it can be really upsetting.

“I had a couple of nights in Madrid staying in a hotel room that Zaha Hadid Architects had designed. It looked amazing, but was the least comfortable space I’ve ever inhabited. There was nothing soft in there. Everything was moulded plastic, which photographed nicely but wasn’t designed for humans.

“Literally sleeping in a dumpster would have been more comfortable.”

The design of Los Angeles eatery Little Pine – which Moby designed with local architects Studio Husto to present veganism in a compelling way – is intended to evoke a “simple and unpretentious mid-century Scandinavian ski house”.

Largely inexpensive and “nice but very, very basic materials” were selected and laid out in a semiotic way to create a space where people can feel comfortable. Describing the design approach, Moby said: “Humans like certain basic things. We like light and we like comfort and we like safety. And I think a lot of good design can be really compelling as design, but also meet the basic needs of the people who are inhabiting the space.

“The criteria by which design should be judged is ‘does it make people happy?’ You have to consider their practical and emotional needs.”

Moby, an animal rights activist and vegan for over two decades, donates all of Little Pine’s profits to animal welfare organisations, and the building’s design was developed to offer “progressive people a beautifully designed vegan restaurant that is probably more consistent with their principles than Burger King”.

Gallery
Click on an image to open the image gallery
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: Polin Waterparks
Design, engineering, manufacturing, installation of waterslides, waterparks and waterplay attractions. Polin has perfected hundreds of exclusive and successful projects all around the world: outdoor parks, indoor parks and hotel/resort packages, regardless of the project’s size.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Studio Gang’s strategic plan for Baltimore’s National Aquarium sees existing facilities linked 
by a new urban wetland
Jeanne Gang studied at the University of Illinois and Harvard Graduate School of Design
"Understanding science is so important. People are denying climate change. It’s a crisis"

The architect behind the American Museum of Natural History’s major new wing on idealism and the potential of design

Equinox Hotel Hudson Yards is housed in 35 Hudson Yards, a tower building designed by SOM’s David Childs
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Villa Prague
Jiricna moved to London for a placement in 1968. She was unable to return to the Czech Republic for two decades
"I look back now and think, how did I have the courage?"

The Czech-born architect on working with Richard Rogers, her friendship with Zaha Hadid and why she turned down Steve Jobs

Interview: 
Why Thom Mayne relishes the controversy surrounding his Swiss valley skyscraper plans
Thom Mayne
"Both good design & really bad design can be interesting"

On why he’s building a skyscraper next to Switzerland’s most famous thermal baths

At the Tsingpu Yangzhou Retreat, reclaimed brick walls create multiple courtyard enclosures
Rossana Hu studied at the University of California at Berkeley, where she met Lyndon Neri
"Interior projects carried out by architects have a depth that’s generally lacking today"

Neri & Hu’s latest project

features
The project is the brainchild of Ballymore CEO Sean Mulryan
"It will feel like floating through the air while you’re swimming "

On his plans for the London 'sky pool'

The museum is largely underground, with the roof forming a new public space
Konieczny studied at the Silesian University of Technology in Gliwice. He launched KWK Promes in 1999
"Many buildings nowadays look interesting, but when you analyse deeper, there’s nothing more than the form"

On designing the World Building of the Year

cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Technogym
Technogym