interactive news
News stories: 1 - 17 of 17
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
by Liz Terry | 22 May 2026
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Hainan Science Museum by Ma Yansong, opens in China
by Liz Terry | 13 May 2026
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Interactive aquaculture venue with 'fish-eye' design planned for Norway
by Andy Knaggs | 07 May 2019
A concept design for a "world-class" visitor centre at a Norwegian salmon farm has been unveiled by Danish exhibition design company Kvorning Design & Communication. It's hoped that The Salmon Eye visitor centre at seafood company Eide Fjordbruk's fish farming site in Hardangerfjord, Norway, will draw attention to and increase dialogue about standards of aquaculture, encouraging innovation. Should the project go forward following approval from the Norwegian Directorate of Fisheries,
Snarkitecture’s interactive Snark Park art space opens in New York’s Hudson Yards
by Luke Cloherty | 19 Mar 2019
A new interactive exhibition space, courtesy of US design studio Snarkitecture, has opened in the thriving Hudson Yards development in Manhattan, New York. Called Snark Park, the new 6,000sq ft (557sq m) space will put on three major experiences per year, starting with its first installation, Lost and Found – a grid-like ‘forest’ made up of columns of various heights that emerge from the ground which aims to encourage visitors
Vegetables given a voice inside Tokyo's interactive greenhouse
by Alice Davis | 24 Oct 2017
A brightly lit, rainbow-coloured greenhouse has popped up in downtown Tokyo, Japan, inviting guests to step inside and interact with the sights and sounds created by its vegetable inhabitants. Japanese creative studio Party, which is headed up by Naoko Ito, created the Digital Vegetables installation to run over a three-week period until 5 November. Inside the greenhouse, which is covered in LED lights, visitors are invited to “Touch Design. Bathe
Real Madrid plans interactive football experience in China
by Tom Anstey | 18 Sep 2017
Real Madrid football club has announced plans to create an interactive football experience centre as part of a major development in Zhuhai, China. Business conglomerate the Lai Sun Group is behind the development – an integrated tourism and entertainment project called Novotown – which will, in its second phase, feature the world-first Real Madrid experience. Utilising advanced technologies, entertainment elements and football, visitors will be able to experience a number
MoMA's Young Architects Program returns with innovative interactive installation
by Kim Megson | 06 Jul 2017
A constantly evolving installation that adapts to heat, sunlight and the number of visitors has opened at the Museum of Modern Art’s (MoMA) sister institution in Long Island City. Jenny Sabin Studio have created 'Lumen' in the courtyard of MoMA PS1 as part of the annual Young Architects Program, which offers emerging architectural talent the opportunity to design and present innovative temporary, outdoor installations. The structure, on display until 4
National Museum of Singapore unveils 170m-long digital interactive forest installation
by Tom Anstey | 21 Dec 2016
The National Museum of Singapore has debuted a unique digital exhibit turning 69 drawings into a single giant animated interactive illustration. Using sensors set up in the newly-refurbished Glass Rotunda, the installation by Japanese art collective teamLab allows visitors to interact with the flora and fauna. Titled Story of the Forest, the digital piece, which is 15m (49ft) in height and 170m (558ft) long, is based on the museum’s watercolour
Experience consultant Hirsch & Mann wins Playable City award for interactive pedestrian crossings
by Kim Megson | 02 Nov 2016
Design and technology consultancy Hirsch & Mann are set to transform everyday pedestrian crossings into playful multi-sensory experiences after winning the 2016 Playable City Award. Artists, designers, architects, technologists and creative practitioners from all over the world were invited to propose distinctive ideas to reuse city infrastructure and utilise smart city technologies “to put people and play at the heart of the future city.” Eight projects out of 81 applications
Taronga Zoo to build 'immersive and interactive' A$30m facility
by Alice Davis | 05 Sep 2016
Taronga Zoo, near Sydney, Australia, has received planning approval for a new science and conservation education centre. The A$30.7m (US$23.5, €20.8, £17.8m) Taronga Institute of Science and Learning (TISL) has been designed by New South Wales architecture firm NBRS. The old learning facility will be replaced by the new three-storey design, which is inspired by patterns in nature and will offer an immersive and interactive experience. NSW Department of Planning
Obamas choose New York architects to lead design of their presidential library and museum
by Kim Megson | 01 Jul 2016
Barack and Michelle Obama have chosen the architectural team of Tod Williams Billie Tsien Architects and Partners (TWBTA) and Interactive Design Architects (IDEA) to design the Obama Presidential Center in Chicago. The Obama Foundation – started by the Obamas in 2014 to “inspire the next generation of young leaders across the world" – issued a Request for Proposal (RFP) to seven architectural firms in December. The shortlist, which was whittled
Cycling and light combine for interactive installation promoting activity and healthy cities
by Kim Megson | 16 Mar 2016
Innovative design can raise awareness of important social and environmental issues in an accessible, fun and persuasive way, according to the designers of VelO2 – an installation that illustrates air pollution through cycling and light. In an exclusive interview with CLAD, Matthias Gmachl, creative director of London based ‘spatial laboratory’ Loop.Ph, said: “If you have a fun, humorous and lighthearted way to introduce ideas, people are generally more open to
Arup predict a future of smart, interactive, conscious cities
by Kim Megson | 01 Mar 2016
Josef Hargrave, an associate with Arup’s global Foresight + Research + Innovation team, has predicted that the cities of the future will “identify, understand, manage and solve social, environmental and economic shifts and shocks”. Hargrave outlined his vision at Conscious Cities, a conference organised today (1 March) in London to explore the relationship between neuroscience and architecture. He imagined a future where sensors embedded throughout cities will be able to
Guto Requena’s ‘Hacked City’ project illuminates Brazil hotel with interactive light patterns
by Kate Parker | 31 Aug 2015
Brazilian architect and designer Guto Requena has completed a new interactive light facade around the Hotel WZ Jardins in São Paulo. Award-winning architect Guto Requena, creative director of Estudio Guto Requena, recently completed the new facade for the Hotel WZ Jardins as a research project exploring the ‘Hacked City’. The concept explores how we can bring positive changes to cities, their public spaces and architecture by plugging in poetic and
Thinkwell Group creates interactive finale to Warner Bros Studio Tour Hollywood
by Tom Anstey | 10 Aug 2015
Experience designers Thinkwell Group have created a new 25,000sq ft (2,300sq m) addition to the Warner Bros. Studio Tour Hollywood, a finale to the backlot attraction and the culmination of a two year project exploring how films and TV shows are made. The new aspect of the Los Angeles attraction, known as ‘Stage 48: Script to Screen’, provides cutting-edge technology to create a hands-on look at the world of filmmaking,
JRA’s interactive Sioux City children’s museum nears completion
by Jason Holland | 15 May 2015
Jack Rouse Associates (JRA) is finalising work on a science and technology focused children’s museum in the US ahead of its opening in Q3 of this year. JRA is providing final concept, schematic and detail design for the 8,000sq ft (743sq m) exhibit space at the US$6m (€5.3m, £3.8m) Children’s Museum of Siouxland in Sioux City, Iowa. Targeting children aged between six months and 10 years, the 15,000sq ft (1,394sq
Black Country unveils interactive exhibit
by Helen Patenall | 05 Feb 2009
The first part of a £10m expansion programme at the Black Country Living Museum in Dudley has been unveiled. The three-dimensional interactive guidebook called Heart of the Black Country aims to provide visitors with a more in-depth experience by linking the interior of the museum with the open-air site via a mini graphic representation of what there is to see and do at the 26-acre urban heritage park. It includes
News stories: 1 - 17 of 17
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