PureGym news
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Rural locations are the next frontier for expansion for the health club sector
by Kath Hudson | 19 Dec 2023
With between 18 and 30 per cent of the populations of developed countries living in rural locations, this market will be the next frontier for expansion in the fitness industry, according to insight published in HCM magazine. The challenge is creating the right business model. Fit+ is a staffless and digitalised concept which founder Torsten Boorberg believes can work anywhere. A 390sq ft (36sq m) club in Bad Doberan, Germany,
News stories: 1 - 1 of 1
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"Culture is the beating heart of this project"
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
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