ukactive’s Steven Ward welcomes medical support for ‘prevention over cure’

by Jak Phillips | 20 May 2015

A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment.

The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially harmful’ prescriptions and treatments used to treat patients based on a minimal evidence base. The authors say the current NHS system is skewed towards action for action’s sake, when often “doing nothing might be the favourable option.”

“A culture of ‘more is better,’ where the onus is on doctors to “do something” at each consultation has bred unbalanced decision making,” wrote the authors.

“This has resulted in patients sometimes being offered treatments that have only minor benefit and minimal evidence, despite the potential for substantial harm and expense.”

Although the article doesn’t explicitly cite exercise as a solution, Ward believes the support for alternatives to clinical intervention will offer encouragement to physical activity advocates. It follows a landmark Health Select Committee report in which Dr Sarah Wollaston MP called on medical professionals to harness the “extraordinary benefits of exercise in improving physical and mental health” to prioritise prevention as a public health strategy.

These sentiments were echoed by Ward, who said it is vital that the public health system tackles the root causes of issues, rather than simply seeking to treat them.

“ukactive welcomes this latest paper as a clear indication that the medical community are reading from the same page when it comes to preventative treatments, such as getting the nation moving rather than jumping straight for the clinical option,” Ward told Health Club Management.

“As we have seen with our own Let’s Get Moving service, simple changes in lifestyle – just moving more – have the power to radically re-define the healthcare landscape. Clinicians are a vital partner in calling on government to prioritise these types of intervention.”

Related stories
11 May 2015

Virgin Active's Matt Merrick and GLL's Mark Sesnan win ukactive Board seats

08 May 2015

National Fitness Day 2015 sets sights on school participation

07 May 2015

ukactive’s Steven Ward defends treadmills amid concerns over Goldberg death

05 May 2015

ukactive seeks applications for new Membership Council

30 Apr 2015

Industry heavyweights in contention for new ukactive Board seats

A call from the Academy of Medical Royal Colleges (AMRC) for an end to over-zealous clinical interventions by doctors has been praised by ukactive executive director Steven Ward as a step in the right direction towards the use of physical activity as a frontline treatment. The recent AMRC editorial, published in the BMJ, outlined a new initiative called Choosing Wisely, which aims to limit the amount of ‘expensive’ and ‘potentially
HAF,FIT,IND,ACD,RES,PUB
Steven Ward recently took over the reins at the physical activity sector body
More news
News stories: 1 - 30 of 8044     
 
 
 
News stories: 1 - 30 of 8044     
 
 
 
company profile
Company profile: Global Project & Spa Advisory
We focus as much on profitability as we do on customer experience, in the definition of global wellness services. Daily wellness is a trend we support. We define personalised services, integrating health prevention and all experiences that enhance the sustainability of one’s wellbeing.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
Interview: Alfred Waugh
"In Indigenous culture, it’s more important to understand where you come from than what you do for a living"

The Vancouver Art Gallery architect tells us about his mission to bring together Western knowledge and Indigenous ways of knowing

cladkit product news
Porada launch retro-inspired coffee table
Porada's new Enook Brillo coffee table
Magali Robathan
Maurizio Marconato and Terry Zappa have created the Enook Brillo coffee table for Italian design studio Porada – a retro-inspired design ...
OpenSeed launches private multisensory Iris Meditation Pod
The Iris Pod features vibro-acoustic technology, aromatherapy, light therapy, music, guided meditations and soundscapes
Helen Andrews
OpenSeed has launched its multisensory Iris Meditation Pod, designed in collaboration with Fuseproject – a design and innovation company founded ...
Effe introduces sauna and hammam collection Baluar by Patricia Urquiola
The system uses heat-treated lime wood cladding, available in either a dark or light tone
Helen Andrews
Sauna specialist Effe (formerly Effegibi) has introduced its new sauna and hammam collection, Baluar, designed by architect and designer Patricia ...
cladkit product news
Lucas Zito aims to show 3D printed lamps can be timeless design objects
Lucas Zito’s practice specialises in the design of lights through 3D printing
Magali Robathan
A collection of lighting from Paris-based designer Lucas Zito aims to reframe the idea of 3D printed objects as cheap ...
Snow’s holistic cool-down: Embracing inclusivity in post-sauna rituals
Megan Whitby
In the world of wellness, the age-old tradition of sauna bathing is synonymous with relaxation, detoxification and rejuvenation. But, a ...
New Balera collection embeds lighting in 
tiled feature walls
Studiotamat has teamed up with Ariana de Luca to create the Balera range
Magali Robathan
The new Balera Collection sees design studio Studiotamat team up with ceramic artist Arianna De Luca and lighting designer Ninefifty ...
cladkit product news
Heatherwick Studio and lighting brand Tala collaborate to create sleep light called Wake
Wake is crafted from hand-spun ceramic and pressed glass, behind which a gentle light emanates to improve sleep routines and wellbeing
Helen Andrews
Design firm Heatherwick Studio and British lighting brand Tala have teamed up to create a sleep light called Wake. The ...
TouchWood Play designs new kids’ club for Dubai’s Zuhha Island
The new club aims to connect children with nature
Magali Robathan
Bespoke play environment design and manufacturer TouchWood Play has announced that it is responsible for the creation of a new Kids’ ...
LivinGlobe introduces redesigned adaptable Vidarium
LivinGlobe can install ultra short throw projections or premium LED panels, as well as the surround sound system and video server
Helen Andrews
Founded more than 10 years ago, LivinGlobe was one of the first companies in the immersive wellness space with its ...
x
Sign up with CLAD for regular news updates