Adidas launches holistic women's fitness app
by Lauretta Ihonor | 28 Jul 2017
Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle.
All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest.
Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things to challenge and inspire herself to be better every day. With an experience powered by rich scientific insight, the app makes fit living more approachable, while still keeping it fun."
Users of the software can not only track their activity levels, but also have access to a library of programmes that demonstrate new ways to exercise, eat healthily and recover effectively after a workout.
Available on both iOS and Android devices, the app integrates with the company's smart bracelet, Adidas Chameleon, to allow tracking of activity and health metrics. All Day’s holistic offerings include: five-minute guided yoga for running sessions, simple nutritious recipes and one-hour music tracks for improving sleep.
All Day is currently available in the US and will be rolled out into other markets later this autumn.
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Sports apparel giant Adidas has launched a 360-degree fitness app in an effort to help women turn exercise into a lifestyle. All Day was designed specifically for women seeking a holistic fitness solution and provides users with recommendations focused on movement, nutrition, mindset and rest. Vice president at Adidas Digital Sports Stacey Burr said: "Adidas All Day will initially focus on the female athlete who seeks variety and likes to
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