Wrestling star The Rock to spearhead énergie fitness initiative
by Jak Phillips | 21 Jul 2014
The Rock has recently revealed the gruelling workout plan he followed to prepare for the Hercules film – a six days on, one day off routine which started at 4am each morning / Jaguar PS / Shutterstock.com
Health club franchise the énergie Group has taken the unusual step of teaming up with summer Hollywood blockbuster Hercules to launch a new fitness campaign encouraging members to ‘train like a Gladiator’.
The film – starring wrestling legend and actor Dwayne Johnson, known as The Rock – is being billed as one of the year’s biggest action movies and will feature extensively in énergie marketing materials.
Over a million flyers will be sent out during the ‘Who are You?’ campaign – designed to inspire members to push themselves with a fitness challenge – and club managers will also encourage members to participate, alongside a Youtube campaign. The competition’s prize – for the most impressive challenge achieved – is an all-expenses paid trip to Rome, where the winner will take part in gladiator school.
Sixty nine clubs across the énergie estate will be running activities and offers throughout the campaign.
“We have been working with national partners for many years,” said Jan Spaticchia, énergie Group owner. “This is our first time working with one of the biggest film production companies in the world. As well as raising our profile on a national level, it adds to the customer experience.”
A renowned fitness fanatic, 42-year-old actor and former professional wrestler The Rock has recently revealed via Instagram the gruelling workout plan he followed to prepare for the film – a six days on, one day off routine which started at 4am each morning.
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Health club franchise the énergie Group has taken the unusual step of teaming up with summer Hollywood blockbuster Hercules to launch a new fitness campaign encouraging members to ‘train like a Gladiator’. The film – starring wrestling legend and actor Dwayne Johnson, known as The Rock – is being billed as one of the year’s biggest action movies and will feature extensively in énergie marketing materials. Over a million flyers
HAF,PHR
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