UK Active and ITN gear up for TV launch on National Fitness Day
– Huw Edwards, CEO of UK Active
UK Active and ITN Productions will be releasing their co-produced programme, called Fitness for Everyone, on National Fitness Day – Wednesday 21 September.
The programme has been created for ITN’s Industry News – which works in partnership with associations in the UK, Europe and the US – and will be hosted by journalist Louise Minchin from ITN’s London studios.
Last year a record-breaking 22m people in the UK participated in an activity on National Fitness Day. This year, the theme is “Fitness Unites Us”, and the programme will combine documentary-style segments, case studies, news and storytelling to communicate the effect of physical activity on mental and physical health.
“Launching this new programme on National Fitness Day this year is important,” said Huw Edwards, CEO of UK Active. “This is one of the highlights of the physical activity calendar, which sees our members work hard to inspire communities across the UK to become more active and have a positive impact on the health of so many people.”
According to the NHS, one-third of adults and one-half of children do not meet current physical activity guidelines. Promoting the link between physical activity and health is key to reducing these numbers and to relieving the NHS from the economic impact of inactivity, such as obesity.
The majority of men and women in the UK are overweight and one-third are obese which converted into over 11,000 hospital administrations. Currently 10 per cent of NHS positions are vacant as the health service faces an ever-growing staff shortage.
Fitness for Everyone will help to spread the message across the UK that fitness is for everyone and emphasise the relationship between physical activity and good health.
“We are delighted to be partnering with UK Active to create a programme that raises awareness and understanding of the importance of physical activity on National Fitness Day and beyond,” said Nina Harrison-Bell, Head of Industry News at ITN Productions. “We hope the programme will provide a platform to help give people of all ages and professionals in the fitness and physical activity sector the tools to support and implement change.”
National Fitness Day is a positive way for fitness sector operators to promote their facilities and activities. UK Active’s members have previously reported that the day is one of their busiest days of the year. It can motivate people to try out new classes, go swimming, buy new equipment and renew their gym membership.
To support their members and help people find activities and leisure centres, UK Active has released a new Activity and Location Finder and a National Fitness Day marketing toolkit which provides tools and resources to help promote the day both in-club and online.
“The physical activity sector is uniquely placed to help the nation by supporting people’s physical and mental strength, which is why National Fitness Day is more important than ever,” said Edwards. “We want to shine a light on the incredible stories from our sector which show the importance of physical activity to the nation’s future health, happiness and productivity.
“The dedication of UK Active’s members makes National Fitness Day what it is. I am really looking forward to seeing what our members can offer to make this year’s campaign the best yet.”
Operators can register their location or activity at www.nationalfitnessday.com and all participants – whether a leisure centre operator or member of the general public – are encouraged to post their activities on social media, on National Fitness Day, using the hashtag #FitnessDay.
National Fitness Day ITN Productions UK Active Nina Harrison-Bell Huw EdwardsUK Active and Nike’s Open Doors in school holiday programme aims to keep kids active and away from food poverty
ukactive Awards winners announced as sector reunites to celebrate excellence
New initiative tackles intimidation and sexual harassment
UK Active sets out key milestones for its Vision 2030 strategy
UK Active names former NHS Confederation chief, Mike Farrar, as its new chair
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
