Total Fitness announces aggressive capital expenditure plan
by Andy Knaggs | 08 Mar 2019
Ian Twitchen (left) of Total Fitness with Ben Hattersley from Life Fitness
Total Fitness says it's aiming to take its member experience to "the next level", through a major investment in new kit and staff training.
The operator has 17 health clubs across the north of England and Wales, each offering a full-service fitness approach that includes gym floors, swimming pools, indoor running tracks, women-only gyms and 70 classes per week.
The company is pursuing an aggressive capital expenditure plan that will see new cardio and strength equipment installed across its clubs, as well as new training areas to meet the increasing demand for group and functional training and HIIT.
"We're directing this investment at developing programming, increasing engagement with members on the gym floor, and equipment to ensure our facility can cater for the latest demands from our members," said Ian Twitchen, group brand performance manager at Total Fitness.
Among the new cardio and strength equipment chosen are Life Fitness’ Insignia strength training systems, Integrity Series treadmills, Hammer Strength HD Athletic Power Racks, platforms and plate-loaded equipment and the modular SYNRGY 360 XL Mix group training system.
Life Fitness Academy will provide programming and training for gym staff.
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Total Fitness says it's aiming to take its member experience to "the next level", through a major investment in new kit and staff training. The operator has 17 health clubs across the north of England and Wales, each offering a full-service fitness approach that includes gym floors, swimming pools, indoor running tracks, women-only gyms and 70 classes per week. The company is pursuing an aggressive capital expenditure plan that will
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