Fitness industry entrepreneur Tony De Leede has teamed up with virtual fitness provider Wexer to launch a new virtual programming service for health clubs.

Called Move 123, the new venture will make a library of online fitness content available for clubs to use through the Wexer platform.

The virtual fitness classes provided by the new service will be focused on six different categories – ranging from low intensity classes such as yoga, stretch and pilates to dance and high intensity classes.

According to De Leede, the content has been designed to ease timetabling pressures at clubs.

“Our partnership with Wexer Virtual will enable club groups to deliver world-class virtual content that has been designed with both the member and club in mind,” he said.

“We’ve created a library of innovative, motivating and high quality exercise classes that cater to all fitness levels and club types.”

Paul Bowman, CEO of Wexer Virtual – a company with installations in more than 30 countries – added: “Being truly international and having worked with some of most innovative and fastest growing health clubs in the world has given us valuable insight into the high standard of content production and specialisation for the industry – and Move 123 delivers exactly this.”

Move 123 will be available on all Wexer Players from the beginning of August.

First launched as an “online health club” in 2010, Wexer offers health clubs and other fitness facilities virtual group exercise and cycling studios.

Virtual fitness is considered one of the fastest growing segments of the fitness and physical activity sector, proving to be a particular hit with the female and millennial markets.

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