The Gym Group installs Star Trek-style hologram to answer member queries
by Jak Phillips | 25 Apr 2014
CEO John Treharne says the hologram will add to the member experience without impacting on staff levels
Budget chain The Gym Group has boldly gone where no gym has gone before by investing in a Star trek-style virtual membership adviser at two of its city venues.
The interactive, life-size hologram has been installed on a trial basis to answer questions and assist with new member applications at The Gym Nottingham and The Gym Vauxhall in London. If the feedback is positive, virtual membership advisers will be rolled out at the other 41 Gym venues across the UK.
“The life-size hologram positioned at the entrance will provide members with an innovative means of sourcing information which is more personal than simply visiting our FAQ page on the website," said The Gym Group CEO and founder John Treharne.
"It will also give the impression of a personal meet and greet, with a smile to welcome every member who comes through the door."
Treharne added that the hologram was there to enhance the member experience but wouldn't have an impact of current staff levels, emphasising that the company recognises the technology is no substitute for ‘the personal touch’.
The company has undergone a major expansion in recent years and is currently awaiting Office of Fair Trading (OFT) approval for a proposed merger with budget rival Pure Gym. If successful, the new company (as yet unnamed) would comprise more than 100 gyms across the UK.
Budget chain The Gym Group has boldly gone where no gym has gone before by investing in a Star trek-style virtual membership adviser at two of its city venues. The interactive, life-size hologram has been installed on a trial basis to answer questions and assist with new member applications at The Gym Nottingham and The Gym Vauxhall in London. If the feedback is positive, virtual membership advisers will be rolled
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by Kath Hudson | 04 May 2026
A wellness club opens on London’s River Thames in June, offering luxury facilities and personalised wellness protocols focused on recovery and longevity. Sæl Spa at Fulham Pier – London’s new lifestyle destination on the River Thames – will be set across four floors and has been conceived as a “modern British sanctuary.” Facilities include a 15-metre heated rooftop infinity pool and sun terrace and a movement studio with integrated infrared
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by Helen Andrews | 30 Apr 2026
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by Magali Robathan | 18 Apr 2026
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David Geffen galleries open at LACMA
by Magali Robathan | 21 Apr 2026
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New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
by Helen Andrews | 20 Apr 2026
The heritage-listed Department of Lands building in Sydney, Australia, has relaunched as a major cultural and events destination, as part of a mixed-use redevelopment of two iconic buildings known collectively as the Sandstone Precinct. Singapore-based Pontiac Land Group owns the property, as well as the building next door that was the former Department of Education building. The two-phase restoration project has seen Pontiac turn the Department of Education building into
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by Magali Robathan | 16 Apr 2026
World of Frozen has opened at Disney Adventure World in Disneyland Paris with new offerings across the entire park. The expansion almost doubles the size of Disneyland Paris, immersing guests in a life-size recreation of the Kingdom of Arendel. The World of Frozen features a Tangled -inspired attraction, 14 new dining locations and a large lake debuting a new night-time spectacular. It also features a daytime celebration, themed shopping, and
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by Helen Andrews | 13 Apr 2026
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Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
by Helen Andrews | 27 Mar 2026
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Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
by Helen Andrews | 05 Mar 2026
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4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
by Helen Andrews | 04 Mar 2026
Design firm 4a Architekten has shared details of the recently-completed extension to the wellness facilities at destination spa park Salinarium Bad Dürkheim Thermal Spa in Germany. The upgrades to the leisure pool facility, which has been in operation since 1984, included the addition of a thermal spa and sauna in a new building that integrated sensitively into the landscape. Commissioned by the facility’s operator, utility company Stadtwerke Bad Dürkheim, the
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