SoulCycle founders launch Peoplehood social wellness club dedicated to fostering meaningful relationships
Elizabeth Cutler and Julie Rice, founders of the cult fitness and lifestyle brand SoulCycle, have announced the launch of their latest venture, Peoplehood.
They describe the new launch as a guided group conversation practice that equips people with space, support and skills to build deeper, more meaningful relationships and live happier, healthier lives.
Peoplehood has been conceived to create a trusted and safe environment for its members to share freely and listen deeply with others – virtually or in person.
Focused on community and connection, Peoplehood is now available globally on its digital platform and at its three-storey New York City flagship location. The new bricks-and-mortar site features a coffee bar, a retail shop and an event space for special member programming.
The experience
During 60-minute guided group conversations called Gathers, participants practise active listening.
Each session includes an intention, thought-provoking prompts, destressing breathwork and feel-good music. A peer-to-peer structure and thematic dialogue have been chosen to spark self-awareness, change perspectives and lead to inspiring moments.
Gathers are led by Guides who are described as "super connectors, natural storytellers and empaths". They're hand-selected and trained to bring the Gather experience to life.
At this time, Gathers are offered in two formats: Peoplehood, where members come solo, meet new people, make time to process life, and hear themselves think, and Couplehood, where people come with their partner to enjoy intentional time communicating and connecting.
Monthly memberships start at US$95 (£78, €90) for Peoplehood and US$145 (£120, €137) for Couplehood.
Three-Gather introductory packages are available starting at US$55 (£45, €52) for Peoplehood and US$85 (£70, €80) for Couplehood.
The inspiration“In a world that’s more digitally connected than ever, there's a human connection crisis and studies show healthy relationships are the number one way to improve our overall physical and mental health," said Cutler.
"We've done the leg work…off the bike this time. It’s been a three-year journey conducting research, sourcing data and learning from experts to build a tool that empowers people to form new habits and build high-quality human connections.
“We’re thrilled to finally introduce Peoplehood to the world."
The new wellness club draws on communication techniques and methods Cutler and Rice learnt firsthand while working with relational health experts. While establishing the SoulCycle empire, the duo worked with a life coach to help them work through the trials and tribulations of running a business together.
"When we founded SoulCycle, we realised that riders came for the workout but stayed for the connections they created in the studios. SoulCycle helped people build better relationships with themselves and others," said Rice.
"In 2023, coming out of the global pandemic, people feel lonelier and more isolated than ever. With Peoplehood, we hope relationships become prioritised just as much as daily fitness.
“Peoplehood is not therapy, but it's certainly therapeutic and intended to complement people's portfolio of physical, mental and social health practices."
SoulCycle Peoplehood Elizabeth Cutler Julie RiceUAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
Bionic leaves, breathable metals and selfgrowing bricks... Biomimicry in architecture has come a long way. Christopher DeWolf takes a look at the latest advances