New horizons for Fresh Fitness
by Tom Walker | 09 Aug 2012
Image: Fresh Fitness now operates eight clubs in Denmark
The new clubs, which opened in the cities of Randers and Aalborg, are the chain's seventh and eighth sites.
"When we launched in 2010, we announced that we would have a presence in all major cities in Denmark, so when we found great locations in Randers and Aalborg, two of the largest cities in Denmark, there was not much need for reflection," says the chain's CEO and founder Rasmus Ingerslev.
Both clubs measure 1,300sq m and offer 50 stations of Life Fitness CV equipment and 50 Innotech resistance stations (all supplied by Fitness Engros).
Facilities also include free weights areas, cycling cinemas offering virtual classes, and group exercise studios with an extensive schedule of live and virtual classes - each club offers 300 classes a week thanks to this combination of live and virtual sessions.
Vending machines are situated within the clubs for cold drinks and nutritional snacks, while locker rooms offer showers for an extra fee.
Monthly membership at Fresh Fitness costs just 17 euro (US$16, £10).
The chain is currently Denmark's third largest in terms of members, with stated ambitions to win 20 per cent of the market.
Image: Fresh Fitness now operates eight clubs in Denmark The new clubs, which opened in the cities of Randers and Aalborg, are the chain's seventh and eighth sites. "When we launched in 2010, we announced that we would have a presence in all major cities in Denmark, so when we found great locations in Randers and Aalborg, two of the largest cities in Denmark, there was not much need for
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