Matt Roberts expands brand into food and beverage market
by Deven Pamben | 20 Dec 2017
– Matt Roberts, personal trainer
Fitness entrepreneur Matt Roberts has partnered with juice shop Daily Dose to open a co-branded café specialising in high-protein food and drinks at his Mayfair studio.
Matt Roberts Daily Dose is the latest addition to the personal trainer’s growing empire, which includes three training studios, luxury fitness retreats, exercise videos and equipment.
The trainer, who has helped coach celebrities including Tom Ford, John Galliano, Trudi Styler, Amanda Holden, The Saturdays and Mel C, said opening a café was a natural step in his business strategy.
“Over the years, I've come to realise we need a more holistic approach to health, as working out and going to the gym is just one part of staying healthy,” said Roberts.
“Eating and drinking the right things is just as important, so opening the café with Daily Dose seemed like a natural next step.”
Smoothies on the menu have been developed by Roberts and his in-house performance nutritionist Sarah-Jane Holt, using seasonal fruit and vegetables.
Juices, snacks, breakfast pots, protein balls and coffee are also available.
A recycling programme has been introduced at the café to encourage customers to “reduce, reuse, recycle”.
Daily Dose founder George Hughes-Davies added: “Matt's approach to nutrition really resonates with our philosophy that the correct nutritional intake improves focus, energy levels and is essential to your wellbeing.”
Matt Roberts Daily Dose George Hughes-Davies Sarah-Jane Holt
High-protein smoothies have been developed by Roberts' in-house nutritionist Sarah-Jane Holt Credit: Amy Murrell
The café is in Mayfair, London, at the Matt Roberts studio Credit: Amy Murrell
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Fitness entrepreneur Matt Roberts has partnered with juice shop Daily Dose to open a co-branded café specialising in high-protein food and drinks at his Mayfair studio. Matt Roberts Daily Dose is the latest addition to the personal trainer’s growing empire, which includes three training studios, luxury fitness retreats, exercise videos and equipment. The trainer, who has helped coach celebrities including Tom Ford, John Galliano, Trudi Styler, Amanda Holden, The Saturdays
HAF,FIT,PTS,PHR
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