Life Time embraces new Apple Fitness+
Life Time says it’s the first US health & fitness club company to embrace Apple Fitness+ and
include it as part of its membership offer.
Apple launched its long-awaited on-demand fitness platform earlier this month, utilising its ecosystem of hardware and software to offer consumers a personalised exercise experience. The new service will deliver studio-style workouts to iPhone, iPad, and Apple TV products, while incorporating workout metrics from Apple Watch.
Life Time said Apple Fitness+ will complement its existing digital training and fitness programmes and content.
The two companies already have ties, as Life Time began to integrate Apple technologies into its fitness experience in 2017 when, in the US, Apple GymKit-enabled cardio equipment was offered first at Life Time, providing Apple Watch connectivity between the device and cardio machine.
"We are rapidly expanding the way the world connects to Life Time through technology – with the same high-quality experiences our brand has been recognized for delivering at our athletic resorts for nearly 30 years," said Life Time founder, chair and CEO Bahram Akradi.
"Apple Fitness+ brings additional best-in-class content and variety to the ever-growing digital and omnichannel wellness programs, services and content we provide our members."
Members across Life Time's 150 US clubs will be able to sign up to the service by the end of the year.
At launch, Apple Fitness+ will include more than 200 workouts across 10 popular workout types – from HIIT, strength, yoga and dance to core, cycling and treadmill. There are also "Mindful Cooldown" sessions, led by a team of specialist trainers.
“We’re excited for Apple Fitness+ to bring together the metrics from Apple Watch, great music, and a diverse and inspiring trainer team in a uniquely simple, easy-to-access way across Apple devices,” said Jay Blahnik, Apple’s senior director of Fitness Technologies.
Apple Fitness Life Time Bahram AkradiApple launches its 'game changer' Fitness+ platform – includes 200 on-demand workouts
US gyms are beating COVID-19
Apple hints at virtual fitness launch
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by





















