JW Marriott Hotels & Resorts develops Spa by JW concept
JW Marriott Hotels & Resorts is in the process of re-imagining more than 20 of its global spa facilities through its newly-created concept called Spa by JW, intended to provide guests with an accessible luxury experience through express treatments.
A spokesperson for Marriott told Spa Business that while the separate Spas by JW will differ from property to property, they will each have express spa suites, an open lounge space, a retail area and treatment rooms for full-service therapies. Spa consultants Spa Strategy worked with JW to come up with the concept Spa by JW.
The first of Marriott’s spas to receive this design overhaul is the JW Marriott Houston Downtown, US, set to launch in September. The facility will feature two full-service treatment rooms, a couples’ suite and four hotel rooms that offer spa loungers that convert into massage tables.
“The specific investment into each spa varies, but the JW brand has made a significant investment into resources – capital and human – to re-think the spa experience to better meet guests' needs and to ultimately drive better spa utilisation,” the spokesperson continued.
With the spas to be operated in-house by JW Marriott Hotels & Resorts, Aromatherapy Associates products will be incorporated into treatments designed to address four core benefit states: Calm, Indulge, Invigorate and Renew. Treatment examples include a relaxing scalp massage, hydrating hands therapy, facials, nail services, 60-90-minute massages, express treatments and body scrubs.
“Our guests are incredibly passionate about wellbeing but they don’t always have the time to invest in cultivating it,” said Mitzi Gaskins, vice president and global brand manager for JW Marriott Hotels & Resorts. “They are looking for an experience that delivers true impact and results that are tailored to their state of mind.”
“The express suites are a distinctive feature and key component of the Spa by JW concept,” the spokesperson for Marriott added. “Guests do not require an appointment and a variety of 12 to 25-minute services can be booked.”
“Although each spa will follow the same core design, they will also take inspiration from the local culture, providing guests with unique offerings tailored to the spa’s locale,” said the spokesperson. “This will be showcased through hand-selected retail items, food and beverage offerings and specific treatments offered in each spa, plus custom-designed bed linen and unique treatment bed saddles created by microfibre manufacturer Comphy.”
"Senior director of global spa operations at Marriott, Kenneth Ryan, collaborates with separate architects and designers for each property regarding the Spa by JW concept," the spokesperson concluded.
The next Marriott property to receive the Spa by JW design overhaul is the JW Marriott Mumbai Sahar, India, scheduled to debut in December.
Currently, there are 65 JW Marriott hotels in 25 countries and by the end of 2015, the portfolio is expected to encompass 79 properties in 28 countries.
Aromatherapy Associates' Geraldine Howard excited by post-takeover potential
Aromatherapy Associates sold to B&B Investment Partners
JW Marriott debuts two new hotels with spas in India
JW Marriott to enter Italy with resort in the Venetian Lagoon
FEATURE: Company Profile Promotion – Aromatherapy Associates
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
BodyHoliday plans 10-15 locations in the next 15 years
Floating wellbeing destination planned for London’s Royal Docks
Aman Group to open second Janu in Dubai with inaugural Janu Club
Designed to restore neglected land and renew the identity of Iraq’s capital city, Baghdad Sustainable Forests promises a new way of living surrounded by nature. Gensler’s Ian Mulcahay tells us why he thinks the project could become a model for the repair and enhancement of urban centres
