IHG to unveil second holistic wellness branded hotel in New York City
by Aoife Dowling | 03 Jun 2013
InterContinental Hotels Group (IHG) is to open its second from its holistic wellness brand Even Hotels in New York City.
Owned by Frank Chan and Lance Steinberg and IHG managed, the hotel will be located on West 35th St in midtown Manhattan and is scheduled to open mid-2015.
The 77,000 sq ft (7,154sq m) property will feature 150 guestrooms and 25 guestroom floors, flexible public workspaces, dining and social areas, and a three-zone gym.
Launched in 2012, following two years of guest research, the Even Hotel brand aims to provide solutions for all aspects of travellers’ holistic wellness needs.
It places an emphasis on four key components: Keep Active, Rest Easy, Eat Well, and Accomplish More.
IHG said that “it is the industry’s first mainstream lifestyle hotel brand focused on the wellness space”.
Lance Steinberg, co-owner of the E 44th and W 35th Street EVEN hotels said: “The wellness industry continues to grow, and the need for a hotel brand like this one has never been greater.
“This hotel, as well as the one on E 44th Street, will be unlike anything currently available in New York City, and will provide a new choice for wellness-minded travelers.”
Even Hotels aims to sign 100 Even Hotels in the U.S. over the next five years under managed and franchised agreements in markets including New York, the Washington D.C. area and San Francisco.
Kirk Kinsell, president, the Americas, IHG added: “The enthusiasm we have seen from owners is a testament to the strength of the brand concept. As we launch the EVEN Hotels brand, it is important that we continue to partner with wellness-minded owners who truly understand the guest experience the brand will deliver.”
InterContinental Hotels Group (IHG) is to open its second from its holistic wellness brand Even Hotels in New York City. Owned by Frank Chan and Lance Steinberg and IHG managed, the hotel will be located on West 35th St in midtown Manhattan and is scheduled to open mid-2015. The 77,000 sq ft (7,154sq m) property will feature 150 guestrooms and 25 guestroom floors, flexible public workspaces, dining and social areas,
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