Fitness First Middle East to open ladies-only gyms in Saudi Arabia
by Deven Pamben | 09 Mar 2017
Fitness First has 66 clubs across 50 locations in the Middle East, including Kuwait
Fitness First Middle East will launch ladies-only gyms in Saudi Arabia this year, complementing the existing portfolio of men’s clubs it has in the Kingdom.
In line with new regulations issued by Saudi Arabia's General Authority for Sports, the operator will be recruiting internationally qualified female personal trainers.
The clubs will offer classes, including BodyPump, Zumba and RPM and exclusive group training 6D, which is based on six dimensions of fitness: move, lift, core, burn, function and recover.
Members will also be able to use other Fitness First ladies-only clubs in other countries. The operator has a network of female-only gyms across the United Arab Emirates, Bahrain, Qatar, Jordan and Kuwait.
Last month, Princess Reema bint Bandar, vice president for women's affairs at the sports authority said that Saudi Arabia would begin granting licenses for women's gyms by the end of February.
Saudi Arabia wants to increase the ratio of individuals exercising at least once a week from the current 13 per cent of population to 40 per cent by 2030.
George Flooks, Fitness First Middle East chief operating officer, said: "Fitness First are excited to be bringing ladies-only gyms to the Kingdom Of Saudi Arabia. Our concept will have over 70 GX classes a week and will be purpose built for ladies.
"Fitness First will bring the most talented and highly qualified staff in the region to the Kingdom, together with the best experience for ladies. Our clubs will be designed for exercise, comfort, a great social environment and convenience. We will also ensure all of our clubs have Arabic speaking female staff to ensure we have the best connection with our members."
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Fitness First Middle East will launch ladies-only gyms in Saudi Arabia this year, complementing the existing portfolio of men’s clubs it has in the Kingdom. In line with new regulations issued by Saudi Arabia's General Authority for Sports, the operator will be recruiting internationally qualified female personal trainers. The clubs will offer classes, including BodyPump, Zumba and RPM and exclusive group training 6D, which is based on six dimensions
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