FIBO confirms China hybrid event as first on-site fitness show since pandemic began
by Tom Walker | 19 Feb 2021
The hybrid format will include both on-site and online trade show elements / FIBO
FIBO has announced that its Chinese event next month will be held as a hybrid event – which means it will be the first fitness trade show to have an on-site element since the pandemic began.
Held at the Shanghai World Expo Exhibition and Convention Center, the FIBO China 2021 event will include 60,000sq m of exhibition space with more than 450 brands and providers displaying their services.
Taking place between 21-31 March, the show is expected to attract more than 50,000 visitors – both in person and online – from 70 countries and nations.
FIBO said: "The event will enable delegates to connect with more than 450 Chinese providers and brands, covering the whole fitness industry, including five aspects – fitness & health, facilities & services, nutritious food, sportswear & accessories, and beauty.
"The hybrid format will allow visitors to quickly search for exhibitor information, make an appointment for one-on-one meetings and arrange meetings before the show.
"There will also be an opportunity to browse a high-quality online display interface of brands and products in advance.
"We are establishing a highly effective communication platform for all professional visitors and exhibitors during and after the show."
• For the online pre-registration for FIBO China 2021, click here.
HCM is a global media partner of FIBO.
FIBO hybrid fitness16 Dec 2020
FIBO 2021 moves to June
21 Jul 2020
FIBO Köln abandons live event and goes virtual for 2020
FEATURE: HCM People – Silke Frank & Florian Brauer
FIBO has announced that its Chinese event next month will be held as a hybrid event – which means it will be the first fitness trade show to have an on-site element since the pandemic began. Held at the Shanghai World Expo Exhibition and Convention Center, the FIBO China 2021 event will include 60,000sq m of exhibition space with more than 450 brands and providers displaying their services. Taking place
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