Disney value jumps US$2bn following Star Wars teaser release

by Tom Anstey | 20 Apr 2015

Disney’s share value has jumped US$2bn (€1.85bn, £1.33bn) following the release of the teaser trailer for upcoming movie Star Wars: The Force Awakens, promising huge value in the the IP’s relaunch and upcoming attractions.

The two-minute clip, which sent the internet into a spin last week with a glimpse of returning characters Han Solo and Chewbacca, was released to the public on 16 April as part of a four-day Star Wars celebration event taking place in Anaheim, California.

The trailer offers a throwback to the previous Star Wars films – with a Luke Skywalker monologue, shot of Darth Vader’s destroyed helmet, an army of Storm Troopers and a crashed Star Destroyer – also providing a first look at the new characters set to be part of the franchise.

Disney purchased production company Lucasfilm and the Star Wars brand in 2012 for US$4bn (€3.7bn, £2.7bn). Speaking in December, Disney CEO Bob Iger said that a raft of new attractions coming to Disney’s theme parks would be based on the new sequels and any subsequent spin-offs, not the older films in the George Lucas franchise. At the time, Disney temporarily halted development on the as-of-yet unannounced attractions so as to make them as close in detail to the new films as possible.

Following the trailer’s release, stock in Walt Disney went into overdrive, reaching a high of US$108.30 (€100.49, £72.35) a share – representing a near US$2bn jump in value. The film will be released on 18 December and is predicted to be a box-office smash.

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Disney’s share value has jumped US$2bn (€1.85bn, £1.33bn) following the release of the teaser trailer for upcoming movie Star Wars: The Force Awakens, promising huge value in the the IP’s relaunch and upcoming attractions. The two-minute clip, which sent the internet into a spin last week with a glimpse of returning characters Han Solo and Chewbacca, was released to the public on 16 April as part of a four-day Star
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Star Wars Episode VII comes to cinemas December 2015 / Disney
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