For the fifth consecutive year, Cornwall has been voted the nation’s favourite holiday destination, by winning the Best UK Holiday County or Region category in the British Travel Awards.

Head of Visit Cornwall, Malcolm Bell, says the fact that Cornwall has retained the title since 2009 shows that the county is adapting to market demands. “Even during uncertain times, Cornwall is reinventing itself to give visitors reason to return time and time again. But most importantly, such a high profile accolade showcases Cornwall to a new audience which is vitally important in order to grow our visitor base.”

The Eden Project has also retained the title of Best Leisure Attraction for the third year in a row and the National Maritime Museum in Falmouth claimed silver in the Best Heritage Attraction. Looe also took Silver for UK Coastal Resort.