Core signs tech deal with Motosumo – will 'transform' its Schwinn indoor cycling offer
American fitness giant Core Health & Fitness has signed a strategic partnership with Danish tech firm Motosumo, with the aim of "revolutionising" Core's indoor cycling brand Schwinn.
The partnership will combine Schwinn bikes with Motosumo-created apps and tech, which utilise smartphones to convert standard indoor bikes into interactive ones.
Following the partnership, the new Schwinn1 powered by Motosumo will allow a number of connected fitness solutions – including class leaderboards, group class management, exercise-related social gaming and the recording of workout history.
Motosumo's tech uses motion sensor technology in smartphones to work with its own tech and app.
Users place their phone in a fixture on the bike and, as soon as the health club has signed up, the app itself figures out what team they are on.
The motion sensors in the app automatically register data about the training session based on the measured vibrations in the handlebars, which makes it possible to add an advanced digital analytical layer on top of a standard bike with no built-in technology.
The app will also connect to Schwinn’s Bluetooth-enabled ACPower and SCPower bikes and the additional data from the bikes will provide users with a comprehensive evaluation of training sessions – while providing a gamification element which delivers "entirely new possibilities for Schwinn users and instructors".
“By launching Schwinn1 powered by Motosumo, we add a technology layer on top of the existing training experience, which contains endless possibilities for the users, instructors, and the clubs," said Kresten Juel Jensen, CEO of Motosumo.
"In itself, this is a leap forward for indoor cycling, but I expect even more in the coming years.”
Users can connect with other riders and instructors, and riders can compete with teams in other health clubs around the world. The app also gives instructors a vast array of possibilities to create a unique class environment and share real-time data and instructions with their class members.
“Motosumo has developed a technology and an app that is unique on a global level," said Dustin Grosz, president & COO of Core Health & Fitness.
"It's easy to use, requires nothing from the clubs to integrate and it brings all Schwinn bikes up to a totally new level of innovation.
"At the same time, Motosumo adds an entirely new layer of technology and gamification to our most advanced bikes.
"In this way, Schwinn and Motosumo are disrupting the industry, and we go from being purely hardware-driven to now also offering many more possibilities and user-experiences with this software solution."
The contract covers Motosumo software licenses for the 1,000 new clubs per year purchasing Schwinn bikes, and, in addition, another 10,000 health clubs around the world with Schwinn bikes already in place will also gain access to the software for three months at zero cost, with subscription options afterwards.
Motosumo is backed by Danish venture capital fund Promentum Equity Partners and PreSeed Ventures, one of Denmark's largest innovation incubators.
The company was founded in 2013 based on advanced analyses of body-mounted sensors capable of registering large amounts of data from runners or sports cyclists.
Core Health & Fitness Motosumo Schwinn indoor cyclingCore Health & Fitness names senior management team following John Gamble retirement
Rock’n’roll fitness: Schwinn to set pulses racing at Bestival
StairMaster + Schwinn
BIG unveils Eve Music Hall as Croatia venue nears completion
Bob Rogers hands BRC to long-serving leadership team
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford–Cambridge Growth Corridor into a major centre for UK leisure and tourism investment.
For years, the corridor has been associated primarily with science, technology, housing and university-led economic growth. However, the clustering of large-scale visitor attraction projects along the
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
The attraction has transformed the aquarium’s Phelps Auditorium into a multi-sensory venue combining panoramic projection, environmental effects and interactive technology.
A new pre-show area allows visitors to engage with augmented reality marine animals before entering the
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
MCR is planning a luxury hotel for London's BT Tower
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
Work gets underway on Madrid's €800 million leisure complex
Work is underway in Madrid on one of Europe’s most significant multi-functional complexes, combining sport, entertainment, culture and education.
The €800 million initiative to regenerate the former Olympic Aquatic Centre in the north-east of the city, next to the Riyadh Air Metropolitano stadium, is being led by Barsento – a joint venture between Live Nation Entertainment, Oak View Group and Atlético de Madrid. The project will
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Four Seasons’ Naples Beach Club opens 2,800sq m Sanctuary spa inspired by indigenous Calusa people
Orient Express Corinthian to host Ocean Rebirth wellness retreat in collaboration with Guerlain
Famed London nightclub, Tramp, launches Tramp Health
First look: Miraval opens on the Red Sea in Saudi Arabia
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
Designed by Ma Yansong and his practice MAD Architects, the Hainan Science Museum is located on the edge of Wuyuan River National Wetland Park and has already recorded peak attendance of more than 5,800 visitors in a single day.
Commissioned by
Zannier Île De Bendor launches with design by Hardel Le Bihan Architectes
Sæl Spa readies for launch in London: “a modern British sanctuary”
Immersive art bathhouse Submersive announces debut location in Austin
Construction begins on regenerative wellness destination The Shenandoah Nature Resort
Royal Caribbean reveals record-breaking cruise ship
V&A East opens in London
David Geffen galleries open at LACMA
New venue The Lands by Capella includes a longevity centre to complement sister hotel Capella Sydney
World of Frozen launches at Disneyland Paris
Pical Resort by Valamar reveals first Croatian spa under the ESPA brand
Mandarin Oriental creates end-to-end Egyptian journey with two new hotels and first-ever luxury river cruise
Designers Mendil + Meyer launch new division called Lām Concepts for strategic wellness projects
Wilderness Bisate in Rwanda reveals brand’s second Sanctuary spa
4a Architekten shares details of wellness extension at Salinarium Bad Dürkheim Thermal Spa
