Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB

COVID-19 has kickstarted a consumer focus on self-care, says Anna Bjurstam

by Megan Whitby | 03 Jun 2020

The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer.

Bjurstam spoke to Spa Business to assess the impact of the global pandemic on the industry and discuss what’s next.

“At Six Senses we think the future is going to focus on self-responsibility as people are realising the importance of taking care of their own health,” she said, “They won’t just want a massage, they’ll want to learn about it.

“In anticipation of this, we created and launched our At Home With Six Senses portal – in just under a month – on 24 March. The aim of the platform is to offer proactive and pragmatic ways for people to care for themselves and the people they love.”

Six Senses launched the portal to help consumers remain solution-oriented, by supporting their physical and mental wellbeing and resilience during the coronavirus shutdown.

At Home with Six Senses’ content is structured around the brand’s key wellness pillars – Mindfulness, Eat, Sleep, Move, Live Naturally and Connect.

“The portal offers advice around our brand values – on how to reduce anxiety and loneliness for example,” explained Bjurstam, “As well as tips on everything from working at home to getting into good sleep routines.

“It’s been hugely successful in enabling us to communicate with our customers and they’re giving feedback daily on what they like and don’t like.”

Looking ahead, Bjurstam is positive about the future of wellness and wellness tourism, having seen encouraging signs of interest in recently reopened Six Senses resorts.

“Like all spa businesses, we’ve had to shut our properties – but there is light at the end of the tunnel. IHG, the owners of Six Senses, had 170 hotels closed in mid-March and almost all of those have now reopened. At Six Senses Quing Cheng Mountain in China, the restaurant had 70 walk-ins the first day the lockdown was lifted and it’s experiencing up to 100 per cent occupancy at the weekends.

“The ramp-up will be slow and limited to domestic travel this summer, but then the international side will pick up and there will be a huge opportunity for wellness tourism when it does.”

Bjurstam is a strong believer in the power of positivity and recently publicly highlighted a scientific study which proves that optimism is associated with lower levels of disease.

She’s urged people to harness optimism and mindfulness to maintain wellbeing during the pandemic, as, in her opinion, both are crucial to surviving lockdown and remaining healthy.

To read more in the latest issue of Spa Business, click here.

Anna Bjurstam  Six Senses  COVID-19 
Related stories
01 May 2020

Gerry Bodeker, Marc Cohen and Anna Bjurstam to speak at virtual International Ayurveda and Yoga Conference

21 Dec 2017

Raison d’Etre launches wellness think tank

28 Jan 2016

Scientific data, personalisation mean increased spa revenue for Six Senses’ new Integrative Wellness programme

FEATURE: Everyone’s talking about – COVID-19

The spa and wellness industry is set to witness a renewed interest in self-care, according to Anna Bjurstam, Six Senses wellness pioneer. Bjurstam spoke to Spa Business to assess the impact of the global pandemic on the industry and discuss what’s next. “At Six Senses we think the future is going to focus on self-responsibility as people are realising the importance of taking care of their own health,” she said,
SAB,CPW,CAS,PHR
Anna Bjurstam, Six Senses wellness pioneer
More news
News stories: 1 - 30 of 7612     
 
 
 
News stories: 1 - 30 of 7612     
 
 
 
company profile
Company profile: Polin Group
Market leader in design, manufacturing and installation of waterslides and water leisure developments.
videos
BluGalaxy a Division of Blu Spas
Blu Spas
This animation showcases the beautiful concept design of BluGalaxy Spa.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The Macallan Distillery has been shortlisted for the RIBA Stirling Prize
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Landscape design: Back to nature
Alan Metcalfe
"When people are a bit scared, they gather together"

Featuring a vibrating glass platform and one of the US’s longest tree canopy walks, Whiting Forest has been designed to bring visitors closer to nature and to one another

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
CF Møller’s Storkeengen climate adaption project will see the creation of a new public nature park
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"

From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates

The JG SkyHigh bar and lounge, with interiors by Foster + Partners and flowers by Jeff Leatham
Dana Kalczak
"If we had focused entirely on high tech in the hotel, the artistry we normally strive for would have been compromised"

Four Seasons’ vice president of design speaks to CLAD about working with Norman Foster and creating magical moments

features
Scott Lee became president of SB Architects in 2000. Tracy Lee founded TLee Spas in 2015
"We design to connect the guest to the place, positioning people at the centre of the design"

Architect Scott Lee and spa consultant Tracey Lee on marrying the worlds of design and wellness in a series of interesting projects

CopenHill is part of an extensive regeneration of the former industrial dockland area of Amager
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

The eighth floor Suite Terrace is inspired by ‘Californian cool’
"We tried to take over in a friendly way"

The Standard’s first London hotel is bold, fun and full of surprising touches

cladkit product news
ASPA International launches handheld UV-C light disinfection lamp
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
Megan Whitby
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During ...
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
LianTronics’ glasses-free 3D Star Trek LED screen attracts attention
Magali Robathan
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu, ...
cladkit product news
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Megan Whitby
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by ...
Christie laser projectors power new Five Senses Bubble dome theatre
The dome aims to integrate technology with arts and culture
Magali Robathan
Christie® GS Series 1DLP® laser projectors are delivering vivid and lifelike visuals in a new dome theatre located in Xiong’an ...
cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Atelier Alain Ellouz launches handcrafted precious stone lighting collection
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
Megan Whitby
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
x
Sign up with CLAD for regular news updates
Koelnmesse GmbH / FSB
Koelnmesse GmbH / FSB