Technogym
Technogym
Technogym

BrewDog crowdsourcing campaign set to fund beer-themed Scottish hotel

Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed.

That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality.

Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will provide a place for staff, importers, engineers, customers and beer tourists with a place to stay when visiting BrewDog.

“Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels, so having everyone stay under one roof simply makes sense,” said the company in a statement.

The company’s year-long crowdsourcing campaign Equity for Punks IV – the fourth it has launched for various projects over its lifetime – raised more than £5m (US$7.3m, €6.4m) in the first 20 days and reached £19m (US$27.5m, €24.5m) by the time it ended on 20 April 2016. This will now be spent on developing the hotel project.

In return for funding, investors have become new shareholders in the company. The model was introduced by BrewDog to spread equity as widely as possible, preventing a big brewery from taking a controlling stake. There are currently over 40,000 shareholders.

BrewDog is now calling for suggestions of how to design its beer hotel, promising that no two rooms will be the same.

In addition to The Kennel, the raised money is expected to be directed to expanding the company’s beer division in overseas territories such as Germany, adding to its current portfolio of over 40 BrewDog bars.

BrewDog  brewery  beer hotel  Aberdeen  hotel design  crowdsourcing  Equity for Punks 
Related stories
04 Jan 2016

David Chipperfield unveils vision to resurrect ruined Berlin brewery

25 Nov 2015

Amsterdam's shiny new Supperclub brings colour and culture to old brewery

23 Nov 2015

Mobile micro brewery fits neatly into shipping containers

31 Jul 2015

Mather to design new beer exhibition in Brussels

Draught beer on tap, mattresses made from malt, a jacuzzi filled with pale ale and a homebrew kit by the bed. That’s the vision for a new beer-themed hotel proposed by Scottish craft beer company BrewDog, who are set to use millions of pounds raised in a crowdsourcing campaign to turn their beer-soaked dream into reality. Located in Aberdeen, Scotland – close to the company’s brewery – the hotel will
CLD,HHR,HOT,ARC,DES,DEV,INV
£19m has been raised in funding to develop the new hotel / BrewDog
More news
News stories: 1 - 30 of 7781     
 
 
 
News stories: 1 - 30 of 7781     
 
 
 
company profile
Company profile: Painting With Light
Painting with Light is a team of professional lighting and multimedia experts who design and produce visual experiences that dazzle & shine.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Carlo Ratti
"Like other cultural institutions, libraries provide something that the internet cannot: genuine human interaction"

How excitingnewprojects arechanging theface oflibrarydesign

Health & Fitness: Working it
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

Our vision is to facilitate reconciliation, through the essential values of cricket
RCSF
"The inspiration for the design comes from the green rolling hills of Rwanda and the trace of a bouncing cricket ball - Michael Ramage"

The people creating a pioneering cricket stadium that’s helping to heal wounds in Rwanda

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
The King Salman Park in Riyadh will be four times the size of Central Park
Houston’s Memorial Park is being restored following hurricane damage
Thomas Woltz
"I am very proud of stewarding the largest public space to be built in Manhattan in a century"

The Wall Street Journal’s Design Innovator of the Year on designing the gardens at Hudson Yards and looking to the Native Americans for ideas on how to create a resilient future

features
NYC-based designer Clodagh
"We were blown away by the light, colours and endless fields of grape vines"

The designer of Six Senses' first European resort

Children learn in open sided, bamboo classrooms
"I needed to be part of something sustainable. It really came down to that"

Bali-based design firm Ibuku has been making headlines with its beautiful bamboo structures and now has its sights set on the resort market. We speak to the team

The waste-to-energy plant has a ski slope, hiking trails, an 85m climbing wall, restaurant and apres ski bar
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

cladkit product news
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym