Technogym
Technogym
Technogym

BIG creates spiral museum for Swiss watchmaker Audemars Piguet

Credit: Audemars Piguet/Iwan Baan
Watchmaking, like architecture, is the art and science of imbuing metals and minerals with energy, movement, intelligence and measure to bring them to life in the form of telling time
– Bjarke Ingels

Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).

Located next to the company HQ in the village of Le Brassus in the Vallée de Joux in Switzerland, the museum has been designed by Bjarke Ingels Group (BIG) and will immerse visitors in the manufacturer’s "cultural universe past, present and future".

BIG won an architectural competition to design the Musée Atelier Audemars Piguet in 2014.

The firm's design is based on a contemporary spiral-shaped glass pavilion, complementing Audemars Piguet's oldest building, where Jules Louis Audemars and Edward Auguste Piguet first opened their workshop in 1875.

The combination of the two spaces has been designed to symbolise the blend of tradition and forward-thinking at the heart of Audemars Piguet’s craftsmanship, while honouring the historic company's deep-rooted origins in the Vallée de Joux.

Realised by the Swiss architecture office CCHE, the glass pavilion rises on walls of structural curved glass and is the first construction of its kind to be built at such altitude – the village of Le Brassus is located on a mountain at an altitude of around 1,023m.

The curved glazing entirely supports the steel roof, while a brass mesh runs along the external surface to regulate light and temperature. The green roof further helps regulate temperature, while also absorbing water.

BIG designed the spiral to integrate the surrounding landscape, while the floors follow different slants to adapt to the natural gradient of the land – and provide the basis of the museum’s inner layout, which is stretched into a linear, continuous spatial experience.

Inside, the curved glass walls converge clockwise towards the spiral’s centre, before moving in the opposite direction.

As a result, visitors travel through the building as they would through the spring of a timepiece.

“Watchmaking, like architecture, is the art and science of imbuing metals and minerals with energy, movement, intelligence and measure to bring them to life in the form of telling time," Bjarke Ingels said.

Jasmine Audemars, chair of Audemars Piguet’s Board of Directors, added: "Musée Atelier Audemars Piguet offers a unique perspective of the Vallée de Joux and of the history of watchmaking.

“We wanted visitors to experience our heritage, savoir-faire, cultural origins and openness to the world in a building that would reflect both our rootedness and forward-thinking spirit.

"But, before all, we wanted to pay tribute to the watchmakers and craftspeople who have made what Audemars Piguet is today, generation after generation.”

German museum designer Atelier Brückner has created the exhibition space as a "musical score".

It features sculptures, automata, kinetic installations and mock-ups of intricate mechnical movements as "interludes", designed to "give life and rhythm to various aspects of horological technique and design". The museums showcases more than 300 watches, spanning the company's two centuries of craftsmanship.

Visitors are also invited to try their hands at some of the ancestral techniques perpetuated by Audemars Piguet’s finishing experts, such as satin brushing and circular graining.

The visit culminates at the centre of the spiral with the display of Grandes Complications.

“The Musée Atelier Audemars Piguet is a unique place of discovery, learning and conviviality where knowledge and savoir-faire are passed on to the next generation," said Sébastian Vivas, Audemars Piguet’s heritage and museum director

"The technical complexity of its architecture and scenography connects it to the highly complicated movement of a Grande Complication.”

Musée Atelier Audemars Piguet is set to open its doors on 25 June 2020.

Bjarke Ingels  BIG  Audemars Piguet 
Related stories
24 Feb 2020

BIG's ribbon-like building will feature a linear park on its roof

08 Jan 2020

BIG and Toyota to build prototype city of the future

Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020). Located next to the company HQ in the village of Le Brassus in the Vallée de Joux in Switzerland, the museum has been designed by Bjarke Ingels Group (BIG) and will immerse visitors in the manufacturer’s "cultural universe past, present and future". BIG won an architectural competition to design the Musée Atelier Audemars
CLD,VAT,HAM,PRO,ARC,DES
The museum has been designed as a spiral-shaped glass pavilion / Audemars Piguet/Iwan Baan
More news
News stories: 1 - 30 of 7784     
 
 
 
News stories: 1 - 30 of 7784     
 
 
 
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: Robert D. Henry Architects + Interiors
Robert D Henry Architects (RDH-Architects) was founded in 1990 in New York City by Bob Henry, known as the “sensuous architect of serenity.”
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Events and installations include Daily Tous Les Jours’ 21 Balançoires
"A vast yet understated investment in cultural institutions and tourist infrastructure is taking place without lavish budgets, starchitects or international fanfare"

The amazing projects transforming Canada’s second city

Profile: Daan Roosegaarde
"I want to demonstrate that creativity is our true capital as humans "

Rather than feeling fearful and helpless about the future, we must design a way out of the environmental problems we have created, argues the innovative Dutch designer, artist and inventor Daan Roosegaarde

Alice Shay leads the Stranded Assets project with the Cities Practice
"Infrastructure is the manifestation of our collective investment in the functioning of our urban places"

FromLA'sRiver Projectto thetransformationof NewYork’s Erie CanalBuro Happold'sAliceShay explores some of the world's mostinnovativeadaptivereuseprojects

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Interview: Francine Houben on redesigning the iconic New York Public Library
Francine Houben
"Looking back, I recognise the coherence of the work we’ve done"

As she works on the renovation of the New York Public Library, Mecanoo’s creative director talks inspiration, idealism and the advantages of getting older

The Patricia and Phillip Frost Museum of Science
"The idea of selling a better lifestyle has been rooted in everything that has happened in Miami over the past 80 to 100 years. Chad Oppenheim"

It’s always been a city with a big personality and the new projects taking shape in Miami are as bold and ambitious as ever. Alice Davis investigates

CLAD people: Vincent Callebaut
"It’s about tracing the evolution of thermal practices"

Eco architect Vincent Callebaut has won a competition to redesign ancient thermal baths in the Savoyard town of Aix-les-Bains, France

features
Fabio Scacciavillani is chief economist for the Oman Investment Fund. He started his career working for the International Monetary Fund
"The region has a microclimate thanks to the monsoon, so the summer is cool and rainy"

The Oman Investment Fund’s chief economist talks us through plans to redefine Oman as a high end leisure and tourism destination

The Alchemy Bar was designed to encourage social interaction
Bakos joined Champalimaud in December 2012. He previously worked for the Rockwell Group
"Construction is one of the largest generators of landfill waste, so it is important to create spaces that transcend trends"

It’s time for a new approach to sustainability, argues Champalimaud’s managing director

Andaz Amsterdam Prinsengracht
Marcel Wanders leads a multidisciplinary team of 40. The studio is based in Amsterdam
"I want to create things that show my love, my respect, my interest in the world"

The Dutch designer embraces chaos

cladkit product news
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
cladkit product news
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym