Alan Holl leaves Virgin Active to join TRX
Body weight training supplier TRX has announced the appointment of Alan Holl – previously head of fitness at Virgin Active UK – to operate as senior director of Europe, Middle East, Africa and India.
Holl has held senior fitness roles with both Fitness First and Virgin Active in the health club sector, having previously had a 13-year career in the British military. In his most recent role with Virgin Active, Holl made a key contribution towards product development and innovation, and his arrival represents a major coup for TRX.
“I’m extremely passionate about credible and progressive fitness training and education, so this role at TRX provides huge synergy as their education, product and programming is central to core values,” said Holl.
As well as driving the delivery of education and programming in his new role, Holl will be charged with accelerating TRX’s expansion into the EMEAI region. His task includes ensuring the distribution strategies are led with a consistent approach, and that the TRX brand is ‘front and centre’ of the functional training sector.
Paul Zadoff, TRX president, added: “Alan brings with him a unique blend of experience from the military, sport and fitness industries, making him a significant new addition to our team.
“Alan has proved himself as an expert in fitness business management, education and health club programming. These are all elements that we hope will drive TRX further within the EMEAI and I look forward to working with Alan at such a key point in the development of TRX.”
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
Europe's premier Evian Spa unveiled at Hôtel Royal in France
Clinique La Prairie unveils health resort in China after two-year project
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
Four Seasons announces luxury wellness resort and residences at Amaala
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
IWBI creates WELL for residential programme to inspire healthy living environments
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
Populous reveals plans for major e-sports arena in Saudi Arabia
Wake The Tiger launches new 1,000sq m expansion
Othership CEO envisions its urban bathhouses in every city in North America
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
SHA Wellness unveils highly-anticipated Mexico outpost
One&Only One Za’abeel opens in Dubai featuring striking design by Nikken Sekkei
Luxury spa hotel, Calcot Manor, creates new Grain Store health club
'World's largest' indoor ski centre by 10 Design slated to open in 2025
Murrayshall Country Estate awarded planning permission for multi-million-pound spa and leisure centre
Aman's Janu hotel by Pelli Clarke & Partners will have 4,000sq m of wellness space
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Universal Studios eyes the UK for first European resort
King of Bhutan unveils masterplan for Mindfulness City, designed by BIG, Arup and Cistri
Rural locations are the next frontier for expansion for the health club sector
Tonik Associates designs new suburban model for high-end Third Space health and wellness club
From climate change to resource scarcity, Exploration Architecture uses biomimicry to address some of the world’s major challenges. Its founder tells us how