Spa operator Elemis will open in Miami, with global rollout planned
by Jane Kitchen | 09 Nov 2015
Interior design at the London location set the style for the global rollout, paving the way for The House of Elemis Miami / Elemis
British skincare brand Elemis has reunited with London-based interior design studio Virgile and Partners to open a new spa in Miami.
The House of Elemis is the company's flagship wellness and retail outlet. Its first branch debuted in London in May of this year, with the design reflecting the brand's pillars – ‘the very best that science and nature can offer’. Set within a three-storey heritage townhouse, the London spa features natural materials blended with textural lighting, artisanal glass, ceramic work and innovative design.
The same design team, which also includes sculptor Valeria Nascimento, is working on the new Miami location, which is set to open in June 2016. The interiors will be similar in look and feel to the original London incarnation, but will be three times the size.
“It’s taking the heart of what we’ve created in London and replicating it in Miami,” Nicola Stott, director of special projects at Elemis, told CLAD. "Each space will have its own nuances."
The Miami location will be located in Merrick Park, where the brand has operated a day spa. The House of Elemis Miami will span 7,000sq ft (650sq m), plus another 2,500sq ft (232sq m) of retail and Speed Spa area – for customers short on time.
Stott said the Miami location will feature the same menu as The House of Elemis in London.
“We’re working to keep that consistency across all locations,” she explained. “It’s very much a part of our rollout programme to make sure there’s a strong sense of brand each time.”
Stott added that while no additional locations have been decided as of yet, Elemis is looking at key cities in the US, including New York and Los Angeles.
When the London The House of Elemis opened, president Sean Harrington said: “My vision is to see this global stand-alone concept rolled out in every major city around the world.”
Harrington relocated to Miami earlier this year as part of the company’s US expansion.
House of Elemis represents 'new era' for the brand ahead of 25th anniversary
Virgile and Partners meld science and nature for new House of Elemis in central London
British skincare brand Elemis has reunited with London-based interior design studio Virgile and Partners to open a new spa in Miami. The House of Elemis is the company's flagship wellness and retail outlet. Its first branch debuted in London in May of this year, with the design reflecting the brand's pillars – ‘the very best that science and nature can offer’. Set within a three-storey heritage townhouse, the London spa
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