Technogym
Technogym
Technogym

Sport and leisure at the centre of footballers' planned urban regeneration scheme

Credit: Legacy Foundation
Whilst the common narrative around social housing is one of deprivation, our experience of social housing was of caring communities, where diverse groups had a sense of ownership and belonging and shared community spirit
– Rio Ferdinand, Mark Noble and Bobby Zamora

Footballing trio Rio Ferdinand, Mark Noble and Bobby Zamora have launched an innovative urban regeneration model designed to use sport and leisure to bring new life to communities.

The Legacy Foundation was formed to build new developments in the UK with high-quality social, affordable, rented and privately-owned homes. Community and sporting facilities are central to the project and are the main hook to raise aspirations, wellbeing and quality of life for residents.

A 22-hectare site in Kingsland, north of Houghton Regis – one of most underprivileged areas in the UK – will be the first location to implement the Legacy model. Central Bedfordshire Council is helping to fund the scheme, and owns the land on a 125-year lease from the Department of Education.

Architects HawkinsBrown have designed the masterplan for the site – which includes a Legacy sports hub and leisure centre, swimming pool, football pitches, a health centre, a new education campus, a subsidised creche, open green spaces and 1,800 homes.

“Sport and leisure can be a unifying force,” Zamora told CLAD. “When we went to Central Bedfordshire we talked to a lot of kids. There’s a girl there who runs for England. She drives an hour because that’s the closest athletic track to where she lives in Houghton Regis. We want to provide facilities for them. Even it’s 100 metres of track, we’ll try to put that down.

“From a design perspective, we want to make sure there’s lots of green space, because that’s really important for wellbeing. We don’t want it to be concrete blocks and typical 60s estates as such. We want to create the feeling of a community.”

The project, worth £400m (US$488.6m, €448.6m), uses a financial model whereby the rental income from the homes will be split between local authorities – who will retain a freehold on the site – and private investors – who will be granted a leasehold of up to 50 years. Ownership of the land and built scheme will eventually be handed back to local authorities, while investors will profit over time.

“The financial model is groundbreaking,” said Zamora. “This will be replicated. We don’t need it to be through us. If someone else out there can create [affordable] houses centred around communities, that’s superb.”

The footballers – who all grew up on London council estates – will invest their own money into the scheme and will make regular appearances at the site to run community programmes through the foundation.

In his own words
Bobby Zamora on the Legacy Foundation

How did the idea for Legacy come about?

I used to travel with Rio every day for a year and a bit to training. It was an hour and half journey there and back, so we’d sit there and discuss life – we solved all the world’s problems by the end by the way! We both were used to going to little charity events where you smile, take some photos and you don’t really feel like you’ve made a real difference. With Legacy, when it comes to it, you can see that you’ve majorly changed people’s lives, and that really means a lot to me.

What do you think makes a community, rather than an estate?

A happy environment is key. I grew up in east London and for me it seems strange that I used to come home from school, go straight outside and play football on the street in between the cars. Literally kids on the whole street were out. But it was just a great environment to be in, and I think a good environment is really important [for the place where you live and spend your time].

We had a youth city at the end of the road and it was just such a good place to be. There was stuff to do, an unbelievable indoor basketball court, mentors who were there to help you out. There’d be us playing sports in there, but also other kids doing their homework and things. That’s what we envision our Legacy sites will have - a place where everyone can go and be as one.

What role can sport and leisure play in building a community?

Sport and leisure can be a unifying force. Legacy isn’t just going to be football. Everyone expects that because we’re involved, but so many people don’t play it. When we went to Central Bedfordshire we talked to a lot of kids. There’s a girl there who runs for England. She drives an hour because that’s the closest athletic track to where she lives in Houghton Regis. So we want to provide facilities for them. Even it’s 100 metres of track, we’ll try to put that down. There’ll be multi-sports facilities, a leisure centre on site, a swimming pool - lots of sports will be included.

In this digital age it’s harder to get people active, but we’re embracing technology as well. The Bedfordshire site is just down the road from a new Amazon office, which is massive [for local employment], so we want to have a learner class for the kids to come to our facility, where they can learn the skills that’ll get them a job in this day in age.

Can you explain the design of the site?

We’re quite fortunate the site itself is 22 hectares or thereabouts, so it’s a big, expansive space. That’s hard to find in places like London. From a design perspective, we want to make sure there’s lots of green space, because that’s really important for wellbeing. We don’t want it to be concrete blocks and typical 60s estates as such. Again, we want to create the feeling of a community. Everything will be connected. Our foundation and our school will be on site, and we’re working hard to make sure they’re at the heart of the community.

Have you worked closely with the architects?

Yes absolutely, but we’re still holding hands with the council, so it’s not just us designing it because we want those guys to be as happy with everything as we are. We’re not property developers and we’re not a housing association. The council are the ones who are getting the money, which is brilliant, so we want to work closely with them. In that way Legacy is pretty unique, but I think that benefits us. The scheme ticks so many boxes.

Are you confident others will try to use the Legacy model?

The financial model is groundbreaking. This will be replicated. We don’t need it to be through us. If someone else out there can create houses centred around communities, that’s superb.

Our focus is to nail this down and get this [first scheme] done, but we’re thinking ahead as well. We have a combined black book of people who can help in various ways. Not just footballers, but people from all industries. Captains of industry too.

Legacy Foundation  Bobby Zamora  Rio Ferdinand  Mark Noble  Bedfordshire  Kingsland  urban regeneration  affordable housing  MIPIMUK 
Related stories
29 Jul 2016

Gary Neville and Ryan Giggs partner with Make architects to create leisure-filled Manchester scheme

27 May 2014

Manchester United legends throw weight and wages behind Hotel Football

Footballing trio Rio Ferdinand, Mark Noble and Bobby Zamora have launched an innovative urban regeneration model designed to use sport and leisure to bring new life to communities. The Legacy Foundation was formed to build new developments in the UK with high-quality social, affordable, rented and privately-owned homes. Community and sporting facilities are central to the project and are the main hook to raise aspirations, wellbeing and quality of life
CLD,SAR,HAF,PRO,ARC,DES,DEV,INV,PHR,LCT
Legacy sites will feature a Legacy sports hub and leisure centre, swimming pool, football pitches, a health centre, a subsidised creche and open green spaces
/ Legacy Foundation
More news
News stories: 1 - 30 of 7693     
 
 
 
News stories: 1 - 30 of 7693     
 
 
 
company profile
Company profile: Jordan Fitness
Jordan Fitness are a recognised leader in functional fitness, specialising in premium quality yet value for money. For over 30 years, we have been at the forefront of product design.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
The RSHP partners at the Macallan Distillery during construction
Stephen Barrett (left) 
and John McElgunn (right) were both made partners at RSHP in 2016
"Leisure space – public space – is at the very root of democracy, and architecture is about democracy"

As RSHP completes its latest cultural project, we speak to two of its partners about why Richard Rogers isn’t leaving his succession to chance

Earthy tones and natural materials create a relaxed feel
"Sam was such a champion for the team, and my goal is simply to carry that same torch"

As Blackberry Mountain resort opens in Tennessee, we find out why the project is a deeply personal one for owner Mary Celeste Beall

Manuelle Gautrand
"The cities where you have good cultural buildings and facilities – it’s a way for people to mix, to share the city in a much deeper way"

The French architect and winner of the 2017 European Prize for Architecture tells us why she is determined to surprise

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
Equinox Hotel Hudson Yards is housed in 35 Hudson Yards, a tower building designed by SOM’s David Childs
"Further hotels have been confirmed for Los Angeles, Santa Clara, CA, Seattle, Chicago and Houston"

Rockwell Group and Joyce Wang on the inspirations behind the guest rooms, public spaces, spa and gym at Equinox Hotel Hudson Yards

Architects Monk Mackenzie created an interior box to house the new studios
"We’ve designed the space so that the atmosphere is intimate"

Les Mills’ new studio spaces at its iconic Auckland City Gym showcase a trend away from masculine ‘grunty’ gyms to something altogether different

The Center for Sustainable Landscapes in Pittsburgh, US
José Almiñana
"We are committed to designing evocative landscapes informed by the best environmental science"

The Andropogon principal on pushing the boundaries of landscape design for the benefit of humans and nature

cladkit product news
Diamond balloon concept merges tourist attraction with advertising billboard
Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital ...
Móz Designs columns anchor the world’s largest indoor aquarium
The design of the columns was inspired by the sea
Magali Robathan
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery. Located ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
The new Experience Centre houses a 20m LED dome
Magali Robathan
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a ...
Fabio Alemanno Design uses elegant semi-precious stones to create memorable spa experiences
Alemanno believes the stones are well-placed in the spa environment thanks to their capacity to positively support physical and mental health
Megan Whitby
Fabio Alemanno Design has expanded its collection with semi-precious stones to enhance spas, wellness facilities, hotels and private residences. The ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym