Switch The Gym's tech-based studios relay performance data to screens

– Terry Labee
Dutch boutique fitness brand Switch The Gym has launched a second technology-based studio aimed at optimising workouts for each individual, designed by DR+ Architecten, No Bears and First Impression.
Founded by Terry Labee, Switch The Gym provides a timetable of HIIT group workouts at an affordable price point.
"It offers the fun and energy of group training with the attention and expertise of personal training, but without the expense," Labee explained.
Located in Eindhoven, Netherlands, the new studio has data and technology sit at the heart of its design concept, which includes screens, LED lighting and surround sound.
Individuals wear sensor belts that send real-time data an accompanying app while they are training, which in turn utilises heart rate tracking technology to motivate participants during their sessions based on their desired results.
The data is also relayed to screens around the studio, which show the extent to which individuals are performing to their potential.
A dark aesthetic within the gym is offset by the stark red, orange and green colours of the screens, reinforcing the significance of the data being shown.
The Eindhoven location follows Switch The Gym's first site in Veldhoven, which was opened three months ago, and a third studio is due to open in Tilburg during Q1 2020.
Dutch Switch The Gym

Architects chosen to design Milan Cortina 2026 Olympic Games village

Berlin's new Exile Museum set for 2025 opening

Iconic Radio City Music Hall to get rooftop garden and 'skybridge'

Lagula Arquitectes designs new wellness centre for PGA Catalunya golf resort in Spain

Vietnam: Noor Design completes Adrian Zecha's first Azerai beach resort

Christian Lachel appointed chief creative officer at BRC Imagination Arts

Work completed on iconic M+ museum designed by Herzog & de Meuron’s in Hong Kong

Alta Capital Real Estate launches new fund targeting hospitality developments focused on sustainability and wellness

Langham to open beachfront hotel and TCM spa inside Chad Oppenheim's glimmering crystalline towers

Sordo Madaleno and Alejandro Escudero create Sha Wellness Clinic and residences in Mexico

'Oscars Museum' to host programme of virtual events ahead of September 2021 opening

Kerzner unveils new fitness-focused hospitality brand dedicated to health and wellbeing

Design Museum Everywhere launches diversity training programme

Snøhetta reveals reinvented Kon-Tiki Museum – due to open in 2025

Bjarke Ingels-designed Oakland baseball stadium a step closer

London's Battersea Power Station prepares for major launch

Weiss/Manfredi and Reed Hilderbrand reveal US$250m redevelopment for Longwood Gardens, Philadelphia

Baca Architects submits scheme for floating eco-wellness resort

MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London

Coventry's former IKEA building slated to become arts and cultural centre of international importance

World's first entirely wooden stadium approved for use by EFL

Reiulf Ramstad Arkitekter and ASP Architecture create hidden nature retreat inspired by hygge and Nordic hospitality

Zaha Hadid’s Opus building houses spa designed by The Wellness

Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart

BRC selected to design new World Food Center – will explore sustainability and global food supply

Ritz-Carlton Reserve opens with luxury spa at Japanese alpine ski resort

Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval

Work starts on US$898m e-sports arena in Shanghai

Gyms added to the mix for new super-luxe retail roll-out
