MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London
by Tom Walker | 19 Feb 2021
A new visitor attraction at London's Marble Arch is set to anchor ambitious plans to "reimagine" the city's famous Oxford Street shopping district.
The planned Marble Arch Hill visitor attraction, designed by architects MVRDV, is part of plans to attract people back to Oxford Street following the coronavirus pandemic.
Considered Europe’s busiest shopping street, Oxford Street has been hit particularly hard by COVID-19 measures.
Plans are already underway to diversify the street’s spaces, but the changes will take a number of years.
In the short term, Westminster City Council is seeking to use a temporary installation to create renewed interest in the area as London could be emerging from the conditions imposed by the pandemic.
Subject to securing planning approval, the 25m-tall attraction will offer visitors views over the surrounding areas.
The design comprises a "hollowed-out mountain", based on a scaffolding structure and will look to redefine the connection between Oxford Street and Hyde Park.
MVRDV's proposal for the installation takes inspiration from the history of the site. Marble Arch once marked the corner of Hyde Park, but in the 1960s new roads were added that turned the arch into a traffic island, disconnected from the rest of the park.
The design introduces a park-like landscape of grass and trees, and ‘lifts’ the recreated corner of Hyde Park to create the 25-metre-tall viewpoint.
“This project is a wonderful opportunity to give an impulse to a highly recognisable location in London”, said MVRDV founding partner Winy Maas.
“It’s a location full of contradictions, and our design highlights that. By adding this landscape element, we make a comment on the urban layout of the Marble Arch, and by looking to the site’s history, we make a comment on the area’s future.
"We enlarge the park and lift it at the corner. Marble Arch Hill strengthens the connection between Oxford Street and the park via the Marble Arch. Can this temporary addition help inspire the city to undo the mistakes of the 1960s, and repair that connection?”
Due to open later this year – if planning approval is secured – the attraction is expected to attract around 200,000 people while operational.
"Our proposed Marble Arch Hill temporary visitor attraction at Marble Arch signifies our ambitious approach to the District," said Westminster City Council leader Rachael Robathan.
"It will be important for bringing in visitors to support the local economy.
"However, it will offer so much more. We hope it will give people an opportunity to look afresh and with wonder at this well known, but sadly increasingly overlooked, area to recognise its beauty and importance.
"We want visitors to appreciate the wider context of this iconic location and its close connections to Oxford Street and Hyde Park, as well as other key destinations in the West End and beyond."
MVRDV Marble Arch Oxford Street
More news
Bjarke Ingels-designed Oakland baseball stadium a step closer
by Tom Walker | 04 Mar 2021
A proposed Major League Baseball (MLB) stadium in Oakland, US – designed by Danish architects Bjarke Ingels Group (BIG) – is a step closer to reality following the publication of an environmental report by city authorities. The Oakland Ballpark Waterfront District Project will be anchored by a 35,000-capacity ballpark, which will become the new home of MLB franchise Oakland A's. As well as the baseball venue, the project includes a
London's Battersea Power Station prepares for major launch
by Tom Walker | 28 Feb 2021
The restoration of the Grade II*-listed Power Station in London is nearing completion, with the mixed-use development preparing to open its next phase over the following months. This will see the first tenants moving into the regenerated Power Station, designed by WilkinsonEyre, followed by residents to the Electric Boulevard – designed by Gehry Partners and Foster + Partners – by the end of the year. Simon Murphy, CEO of the
Weiss/Manfredi and Reed Hilderbrand reveal US$250m redevelopment for Longwood Gardens, Philadelphia
by Tom Walker | 28 Feb 2021
Longwood Gardens, a botanical visitor attraction near Philadelphia, US, has revealed plans for a US$250m redevelopment project. The historic site – one of the largest horticultural gardens in the US – will transform its visitor experience through the revitalisation of 17 acres of its core conservatory area. The 'Longwood Reimagined' project – set to be completed by late 2024 – will expand the public spaces of the central grounds and
Baca Architects submits scheme for floating eco-wellness resort
by Megan Whitby | 25 Feb 2021
Baca Architects has submitted a scheme to transform an unused flooded quarry and surrounding land into an eco-wellness resort, centred on waterside living and water-based recreation. In development is a response to pandemic travel bans, which are driving growth in the UK holiday market. The 80-hectare Ashwicken Lake site is situated in East Anglia, UK, and features woodlands, wetlands and a 1sq km lake. A £35m (US$49.4m, €40,7m) investment by
Coventry's former IKEA building slated to become arts and cultural centre of international importance
by Tom Walker | 18 Feb 2021
Coventry, the UK City of Culture in 2021, wants to seize a once-in-a-lifetime opportunity to create an arts hub to establish the city as an international destination for culture. Coventry City Council (CCC) has revealed multi-million pound plans to transform the IKEA building in the city into a visitor attraction showcasing some of the UK's greatest works of art. The new national Collections Centre would be created through a partnership
World's first entirely wooden stadium approved for use by EFL
by Tom Walker | 09 Feb 2021
Plans by Forest Green Rovers Football Club (FGRFC) to play its games at the world’s first entirely wooden stadium have been approved by the English Football League (EFL). Getting approval to host games at the proposed stadium clears another planning hurdle for the project, which would see a 5,000-seat venue built near the UK town of Eastington. Plans for the stadium were first unveiled in 2015 and it is expected
Reiulf Ramstad Arkitekter and ASP Architecture create hidden nature retreat inspired by hygge and Nordic hospitality
by Megan Whitby | 05 Feb 2021
In the depths of the French countryside sits 48° North Landscape Hotel, a holistic ecotourism and wellness destination inspired by Scandinavian and French traditions. Realised by Nordic architecture firm Reiulf Ramstad Arkitekter in collaboration with local firm, ASP Architecture, the secluded hotel is perched on the heights of the Breitenbach village in the Alsace region of France. Accommodation consists of 14 interpretations of traditional Scandinavian cottages – called a hytte
Zaha Hadid’s Opus building houses spa designed by The Wellness
by Megan Whitby | 03 Feb 2021
In 2020, the Dubai skyline was updated with an 84,300sq m cube-shaped building with a gaping eight-storey-wide void at its centre. One of the late visionary architect Zaha Hadid’s final projects. Named The Opus by Omniyat, the destination is set apart by being the only project where Hadid was responsible for both architecture and interiors, including select pieces from Zaha Hadid Design’s in-house furniture collection. The two-tower building is located
Meow Wolf creates mind-blowing Las Vegas attraction – Omega Mart
by Tom Walker | 02 Feb 2021
Omega Mart, a permanent visitor attraction and art installation built by Meow Wolf, is set to open in Las Vegas, US, this month. The attraction, dubbed "America's most exceptional supermarket", is located at Area15 – an experiential, 200,000sq ft retail and entertainment centre – and will feature more than 250 art projects created by 325 artists. In total, Omega Mart houses more than 60 unique environments that include installation-filled rooms,
BRC selected to design new World Food Center – will explore sustainability and global food supply
by Tom Walker | 19 Jan 2021
Design specialist BRC Imagination Arts (BRC) has been selected to design and produce the World Food Center Experience in Ede, the Netherlands. The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production. BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide". The
Ritz-Carlton Reserve opens with luxury spa at Japanese alpine ski resort
by Megan Whitby | 13 Jan 2021
The Ritz-Carlton Reserve portfolio has expanded, with the opening of a premium all-season alpine resort at one of Japan's top winter sports destinations in Hokkaido. Owned by YTL Hotels, the 50-room Higashiyama Niseko Village resort is the first Japanese Ritz-Carlton Reserve and YTL's fifth destination in Niseko Village, residing at the base of Mount Niseko Annupuri with panoramic mountain views. Niseko Village has been selected as the venue for some
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
by Tom Walker | 12 Jan 2021
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff. As a result, the historic attraction will move from its current home in Surrey to a new flagship facility designed by architects Scott Brownrigg. The new building – set to be located in Cardiff Bay – will host the museum's comprehensive collection of archives and exhibitions documenting the legacy
Work starts on US$898m e-sports arena in Shanghai
by Tom Walker | 12 Jan 2021
Construction work has begun on the huge Shanghai International New Cultural and Creative esports Center. The 500,000sq m venue is estimated to cost around 5.8 billion yuan ($898.2m) and forms part of a larger, US$1.5bn project. Built by Chinese property company SuperGen Group – the parent company of Chinese esports organisation Edward Gaming (EDG) – the venue is located in the city's Minhang District. The 6,000-seat arena is expected to
Gyms added to the mix for new super-luxe retail roll-out
by Tom Walker | 08 Jan 2021
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each of which will feature fitness studios. The Mike Ashley-owned retail group is betting on a recovery for British high streets with the plans, which will see stores opening in Liverpool, Leicester and Sheffield. As well as a seven-floor Flannels megastore on Liverpool's iconic Parker Street, Frasers will convert the existing House of Fraser store at
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
by Tom Walker | 03 Jan 2021
Architecture firm OMA has revealed designs for an ambitious underwater sculpture park which will stretch across seven miles off the coast of Miami Beach, Florida, US. Called ReefLine, the park is being developed by BlueLab Preservation Society in partnership with the City of Miami Beach and Coral Morphologic. It will feature art installations located around 20ft under water, which can only be viewed while snorkeling or diving. Conceived by cultural
Ole Scheeren and Shigeru Ban team up to design art and cultural destination in Hangzhou
by Tom Walker | 31 Dec 2020
Büro Ole Scheeren and Pritzker Prize-winning architect Shigeru Ban have been appointed to create a masterplan for the Hangzhou Wangjiang New Town project in China. Together, the architects will establish a new art and cultural destination in the historical city on behalf of New World Development Company, a Hong Kong-based group focused on property, infrastructure and hotels – and one of the largest foreign direct investors in mainland China. With
FIFA files criminal complaint over funding of €459m world football museum
by Tom Walker | 28 Dec 2020
Football's world governing body FIFA has filed a criminal complaint over what it describes as "criminal mismanagement" of the World Football Museum project in Zurich. The project was first announced by disgraced former FIFA president Sepp Blatter in 2012 and the attraction opened its doors in February 2017 at a cost of around CHF500m (€459m, £415m). The 3,000sq m (32,300sq ft) museum is part of a larger development which includes
ReardonSmith leads design of Heya – a hotel room concept offering personalisation for each guest
by Tom Walker | 26 Dec 2020
A new hotel room concept which "shapes around the visitors" looks to transform the overnight experience for hotel guests. Called Heya, the concept was created by a team of designers, led by ReardonSmith Architects. Using technology and innovative design, Heya can be dramatically reconfigured by guests to suit their purpose and is built around the idea that guests shouldn’t have to settle into their room: it should take shape around
Disney reveals first visuals of ambitious Star Wars attraction – including designs for hotel 'pods'
by Tom Walker | 15 Dec 2020
Disney has released the first visuals of its Star Wars -themed Galactic Starcruiser resort, which is set to open at Walt Disney World Resort in Florida next year. The ambitious new attraction will offer accommodation in hotel 'pods', which are part of a new type of "ultra-deep immersion" experience into the Star Wars universe. Each guest will be able to become the hero of their own adventure during a two-day,
Flaxmill Maltings – the world's first cast-iron framed building – is to be redeveloped as a visitor attraction by Mather & Co
by Tom Walker | 15 Dec 2020
Shrewsbury Flaxmill Maltings, one of the most important buildings of the UK's industrial past, is to be restored and redeveloped as a heritage visitor attraction. Built in 1797, the building is known as the "grandparent of the modern-day skyscraper", due to its pioneering cast iron frame, which was the first of its kind in the world and paved the way for the development of skyscrapers. It operated as a flax
LVMH announces Bulgari Hotel for Miami Beach, with design by Antonio Citterio Patricia Viel
by Megan Whitby | 10 Dec 2020
Bulgari Hotels & Resorts will open a new property in Miami Beach, Florida, in 2024. The Bulgari Hotel Miami Beach will be a 100-key beachfront hotel, offering a luxury wellness retreat complete with a large spa and fitness centre and outdoor pool. The hotel will be housed inside a building originally created by Miami architect Albert Anis in the late 1950s, located in the National Register Architectural District. The design
Technogym opens retail store in Los Angeles
by Tom Walker | 09 Dec 2020
Technogym has opened the latest of its consumer-facing retail store concepts in Los Angeles, US. The two-floor store, covering 3,500sq ft, is located in the heart of the West Hollywood Design District and will showcase the full range of Technogym's equipment and services. Specifically targeting the high-end consumer market, the store will allow people to access and discover the company's at-home products and solutions. Staff at the site will include
AZPML and UKST win competition to design Korean Museum of Urbanism and Architecture
by Tom Walker | 09 Dec 2020
Architects AZPML and UKST have secured the commission to design the Korean Museum of Urbanism and Architecture (KMUA), a £31.4m project in Sejong, South Korea. The competition was organised by the National Agency for Administrative City Construction (NAACC), which is looking to establish a museum exploring the history and the development of the built environment across the country. With a total floor area of 17,050sq m, the museum will be
Delos partners with TPP Capital to advance access to health and wellbeing solutions in urban communities
by Megan Whitby | 08 Dec 2020
Global wellness real estate and technology company Delos is collaborating with TPP Capital Management Group (TPP) – a Black-led social impact private equity fund manager and healthcare real estate development firm – to advance health and wellness through buildings in urban communities. The partnership will first work to transform Tioga District in North Philadelphia, US, with evidence-based healthy building strategies and solutions. The district has an 85.5 per cent Black
The Well creates integrated wellness retreat in New England countryside for Auberge Resorts
by Megan Whitby | 04 Dec 2020
The Well has struck its first-ever hospitality partnership and developed a holistic wellbeing retreat for Auberge Resort Collection’s Mayflower Inn & Spa resort, in Connecticut. The opening will complete Mayflower Inn’s property-wide transformation including a redesign of the 35-room resort, led by interior designer Celerie Kembele. The Well is a modern wellness brand known for its first location in New York which offers integrated holistic health solutions and access to
Architects 10 Design reveal plans for ambitious Edinburgh city centre plans
by Tom Walker | 28 Nov 2020
International architecture practice 10 Design has revealed its design concepts for an ambitious redevelopment of Edinburgh’s city centre. The project will transform the former Royal Bank of Scotland (RBS) site on Dundas Street into a first-rate mixed-use development, which will create a new urban centre, providing a significant addition of public realm, including hotel, retail, residential and office components. The development will replace the existing car park and the ex-RBS
Perth's Boola Bardip museum opens in new AU$400m building designed by Hassell and OMA
by Tom Walker | 24 Nov 2020
Western Australia's new $400m WA Museum Boola Bardip, in the heart of Perth's Cultural Centre, has officially opened after four years of construction. Charting the rich heritage of Western Australia (WA), the museum houses eight permanent exhibition galleries, a 1,000sq m special exhibition gallery, life-long learning studios and retail, café and public spaces. The Museum has been conceived as a ‘collection of stories’ about WA's diversity, history and contemporary culture.
UK Government's £1bn scheme to decarbonise is 'a huge opportunity' for the leisure industries
by Tom Walker | 19 Nov 2020
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding for energy efficiency measures across the public sector. The funding has been made available for capital sustainability and heat decarbonisation projects within public sector non-domestic buildings, including central government departments and non-departmental public bodies in England. Public sector bodies can apply for a grant to finance up to 100 per cent of the costs of
Museum devoted to the history of the US Army opens its doors
by Tom Walker | 16 Nov 2020
A museum telling the story of the US Army has opened in close to Newington, close to Washington, D.C. The National Museum of the United States Army (NMUSA) is the first to outline the rich heritage of the oldest branch of the United States military had has been designed to serve as a center of education and as the Army’s symbolic "front door". Rather than focusing on battles or wars,
Architrave designs Banyan Tree Krabi with rainforest-themed spa
by Megan Whitby | 09 Nov 2020
Banyan Tree Group has begun welcoming guests to a new 72-key beachfront resort and spa in Southern Thailand, named Banyan Tree Krabi. Design studio, Architrave, realised the new resort which is inspired by Buddhism, as well as the surrounding natural landscape, water and a mythical sea creature from local Krabi legends. Owned by Asset World Corporation, the five-star hotel houses a 517sq m rainforest-themed spa offering traditional Thai healing rituals
company profile
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
"Funding woes and murky timelines are common problems. It can be easier to make a difference one small project at a time"
From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates
From parks designed to mitigate the effects of flooding to warming huts for one of the world’s coldest cities, these projects have been designed for increasingly extreme climates
cladkit product news
LYRA has a sleek, cylindrical design complete with an elegant brass dimming switch
LYRA, GAMA, MONA and ATHENA are the first pieces from designer Atelier Alain Ellouz’s new.édition collection of handcrafted stone lighting
...
The new Experience Centre houses a 20m LED dome
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a
...
cladkit product news
LianTronics’ giant curved LED wall with stunning glasses-less 3D spaceship display effect has attracted many on the street of Chengdu,
...
The new winter design is finished with naturally occurring hexagonal patterns found in snowflakes
Siminetti unveils first glimpses of Mother of Pearl decorative surfaces inspired by the four seasons
Siminetti has collaborated with British designer Chrisanna London to create a luxury Mother of Pearl decorative surface range inspired by
...
cladkit product news
Allaperto, the lounge collection spawned by the partnership between design studios, Matteo Thun, Ethimo and Antonio Rodriguez, has been expanded
...
The compact plug-in product can be used easily in a commercial spa or domestic setting to disinfect surfaces with UV-C light
For over 30 years, ASPA International has designed and built high-quality spas for the hotel, health and wellness sectors. During
...
