Technogym
Technogym
Technogym

Mehrdad Yazdani: Design creativity and government investment essential to continue 'wonderful renaissance' of public realm

There has been “a wonderful renaissance” in public realm design, but a lack of meaningful investment threatens to hold back further progress.

That is the view of Mehrdad Yazdani, design principal of Yazdani Studio at CannonDesign, who told CLADglobal that “the design community needs to lead the way in helping cities address issues” challenging the long-term success of great public spaces.

“My team has worked on a vast array of public projects and over the past three decades of my career, I’ve seen our collective perception of public space evolve,” he said. “Emerging generations of urbanites are moving back into our cities’ urban cores and seeking quality public spaces and amenities. The urban environment is attractive to young people disinterested in owning a car, more focused on environmentally friendly transit, and eager to ride, bikes, visit cafes, and socialise in the public realm.

“Occurring in parallel, a large number of Baby Boomers are now retiring, leaving suburbia and moving into downtown apartments and condos. They represent a highly educated population with resources who prefer to be within walking distance of public amenities like performing arts centres, museums, great restaurants. The convergence of these two trends - Millennials and Boomers - is fueling a wonderful renaissance for urban spaces.”

Yazdani argued that these trends are driving the creation of more livable cities. He said: “Across the world, cities with downtowns that had come to resemble ghost towns are welcoming all different types of people, activity and opportunity.

“This civic resurgence is an exciting moment for architects and landscape designers – it compels our most innovative work. Urban centres are often plagued by limited space, congestion, high construction costs, and so even the smallest interventions, like transforming a redundant parking area into a sidewalk seating area or a small park, require us to address these constraints and require high levels of creative energy.”

However, the architect warned that, in the US at least, a lack of meaningful investment is threatening the long-term success of the current public realm renaissance.

“The level of investment and the prioritisation of public space that has occurred for centuries in Europe, the Middle East and Asia doesn’t exist anymore in the US,” he said.

“I remember taking my teenage daughter to Rome and we had just visited St. Paul’s Cathedral and were sitting in the Piazza reflecting on the experience when she looked at me and said, ‘Dad, this is an amazing space. Why don’t we have these kinds of spaces in the US?’

“Public spaces here often aren’t owned by entities committed to creating lasting contributions to our public realm. Cities struggle with limited budgets and creating lasting public space is rarely a key agenda item for governments. This means it can fall to communities and/or private developers with different interests or even tighter budgets. Fixing this reality is the largest challenge we face. Until we do, we’re still far from creating the lasting spaces our future generations deserve.”

Yazdani heads his own laboratory for exploration and experimentation, Yazdani Studio, within the international architecture firm CannonDesign in order to “leverage the best attributes of a small design studio with the resources and reach of a global practice”

The firm's cultural and leisure designs include proposals for the Armenian American Museum in Glendale, California and the Bollywood Museum in Mumbai's Film City.

He is currently working on projects including four high-rise residential and hotel towers in Dubai, a remodelling and expansion of the Museum of Tolerance in Los Angeles and a new Global Neurosciences Institute in Philadelphia.

In the spotlight
Mehrdad Yazdani on how small firms can take advantage of mergers with larger firms

Yazdani Studio

“In the waning years of the last century, I saw important trends emerging. Design technology was advancing rapidly and beginning to incorporate new tools like 3D modelling - this was before parametrics were around. I realised the rapid changes in technology required design firms to invest at a high-level if they wanted to thrive.

"My partners and I, as owners of a mid-sized regional firm, found it difficult to make the investments needed to keep up with the competition, never mind lead the industry. At the same time, clients increasingly expected that the firms they retained would have industry-leading market acumen, making it difficult for smaller firms like ours to keep up. It had become almost impossible for us to acquire this depth of expertise, and we were losing the ability to compete.

“Since a lot of regional firms were experiencing this, the architecture industry was undergoing a period of mergers and consolidation during which numerous mid-sized practices were acquired by national firms. The design world became flatter and flatter during this period, and our mid-sized practice now had to compete with national firms with significantly more resources. So, merging with CannonDesign, offered many advantages.

“But I knew that mergers aren’t easy. It’s challenging for two firms with different cultures to work together on singular projects. In the 2-10 years that it takes buildings to complete, many relationships fall apart, and clients can be caught in the middle of a dysfunctional situation. So, when my firm merged with CannonDesign, our solution was to do something entirely different.

A different approach

“I posed the idea that we could create a practice within the firm that unites the best attributes of a small, hands-on, agile and experimental studio with the expertise, talent, geographic reach and resources of a large firm. This reality would allow clients to work with a single firm offering the best attributes of each. That idea led to the creation of our entirely unique platform, Yazdani Studio of CannonDesign in 2000. Now 18 years later, we’ve grown to a team of 25 people working across multiple markets, scales and typologies. We’ve achieved our vision and I’m really excited for the future.

Yazdani Studio

“The Yazdani Studio is a homegrown team of creative individuals who work with me on a wide range of projects and advance research and experimentation in the firm. We have embraced the singular culture of CannonDesign and its values, and while I direct the Yazdani Studio, I am also a design principal and a member of CannonDesign’s board of directors, so my responsibilities overlap.

“While the Yazdani Studio is based in CannonDesign’s LA office, we operate as a separate platform, and monitor our performance independently. We’re responsible for acquiring projects and executing them around the world, helping to strengthen the larger firm and vice versa.

“Thanks to CannonDesign’s Single Firm, Multi Office (SFMO) approach, we are able to form teams that combine Yazdani Studio members with talented architects and subject matter experts from across the firm’s network of offices to best respond to our clients’ unique challenges and opportunities.”

Mehrdad Yazdani  Yazdani Studio  CannonDesign  public spaces 
Related stories
12 Apr 2018

CannonDesign's Baltimore basketball arena 'embraces movement' through design

05 Jan 2018

'An icon for the city': CannonDesign craft Maryland Heights sports and wellness centre

23 Oct 2017

Quebec ice hockey and entertainment arena to deliver 'unrivalled spectator experience'

There has been “a wonderful renaissance” in public realm design, but a lack of meaningful investment threatens to hold back further progress. That is the view of Mehrdad Yazdani, design principal of Yazdani Studio at CannonDesign, who told CLADglobal that “the design community needs to lead the way in helping cities address issues” challenging the long-term success of great public spaces. “My team has worked on a vast array of
CLD,PRO,ARC,DES,DEV,PHR
Yazdani is design principal of CannonDesign and the founder and director of the Yazdani Studio / Yazdani Studio
More news
News stories: 1 - 30 of 7782     
 
 
 
News stories: 1 - 30 of 7782     
 
 
 
featured supplier
Featured Supplier: CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
company profile
Company profile: DJW
DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
Try cladmag for free!
Sign up with CLAD to receive our regular ezine, instant news alerts, free digital subscriptions to CLADweek, CLADmag and CLADbook and to request a free sample of the next issue of CLADmag.
sign up
features
Hirsch Bedner’s Delhi Summer House, one of three Vastu homes under construction
"Vastu can be dated back to at least the 6th century and is deeply rooted in the physical and spiritual fabric of Hindu society"

Chris Godfrey of global architecture practice Hirsch Bedner, on bringing a spiritual dimension to residential architecture in India

The Taipei Performing Arts Center interior
David Gianotten is one of nine partners who lead OMA. He was made a partner in 2010
"We are moving towards a business model that goes beyond architecture"

Maybe it’s time for architects to move away from the competition model and start taking control says OMA partner David Gianotten

Reflective panels on the underside of the roof minimise the loss of crowd noise
Populous’ Christopher Lee has designed more than 30 stadia across five continents
"Our new stadium and wider scheme has been developed to deliver an unrivalled fan experience and significant benefits to our local community. We want to make this venue a world class sports and entertainment destination for everyone, in our birthplace of Tottenham - Daniel Levy, Tottenham Hotspur FC chair "

Tom Walker exploresthe storybehind TottenhamHotspur’sgroundbreakingnew footballstadium

Catalogue Gallery
Click on a catalogue to view it online
To advertise in our catalogue gallery: call +44(0)1462 431385
features
CopenHill urban ski centre
"It was born from the sheer anxiety of having to submit something brilliant in a very short timescale"

How a moment of desperation led to BIG’s CopenHill, the clean power plant that’s doubling as a skiing and leisure destination. Magali Robathan speaks to the architects that made it happen

Heatherwick’s 1000 Trees development in Shanghai, China
"The entire way of living is changing in Asia, and the need for communities is on the rise"

The new wellness communities changing the face of residential design in Asia

Vakko Fashion Center
Prince-Ramus was the founding partner of OMA New York, before rebranding the firm as REX in 2006
"If there are many possible solutions, we choose the one that is most beautiful"

Rem Koolhaas’ protege on the challenges of designing a truly flexible arts centre for Ground Zero

features
Steven Holl is widely considered to be one of America’s most important and influential architects
" What sound is to music, light is to space "

The acclaimed architect speaks to CLAD about Donald Trump, Zaha Hadid and not being obedient

The spa and treatment rooms were designed around a natural cenote
"True luxury is about preserving the soul of an incredible destination"

KimMegsonvisitstheaward-winning ChabléYucatánResort&Spa

The generator sends a symbolic ring of steam into the sky every time the power plant emits a ton of CO2
"It empowers citizens to change their community with a bottom up approach - Harriet Gridley, Spacehive"

Crowdfunding can empower architects, but knowledge of the challenges is vital, finds Kath Hudson

cladkit product news
Siminetti unveils iridescent decorative panelling range inspired by plants
The Clematis design
Megan Whitby
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and ...
Eco Resort Network conference to convene in Mauritius this May
The event will be hosted in the Mauritius in 2024
Megan Whitby
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from ...
Alberto Apostoli designs tech-forward Wellness Therapy furniture collection for Varaschin
The furniture collection draws on absolute geometries, pure lines, neutral colours and strong references to nature
Megan Whitby
Furniture manufacturer Varaschin has unveiled the new Wellness Therapy range, designed by Italian spa and wellness architect and designer Alberto ...
cladkit product news
Eden project uses drones to spell out climate change warning
Magali Robathan
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change ...
Koto Design introduces wood-fired hot tub
Koto is known for crafting modular, energy-neutral cabins and homes
Katie Barnes
A striking wood-fired hot tub has been unveiled by Koto, an architecture and design studio which has a passion for ...
Codelocks develops new glass door smart lock
The new lock model allows facilities and building managers to create and manage access via an app or online portal
Megan Whitby
Codelocks has launched its first glass door smart lock to bring intelligent access control to modern spa, leisure, fitness and ...
cladkit product news
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Jaffe Holden provided architectural acoustics for the Academy Museum
Magali Robathan
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion ...
Mather & Co and ITV unite to create Coronation Street Experience
Mather & Co has transformed the visitor centre into the ultimate haven for ardent Coronation Street viewers
Magali Robathan
Experience designers, Mather & Co, have orchestrated a remarkable collaboration with ITV to unveil the new Coronation Street Experience, a ...
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
The showerhead offers two modes; rainfall or waterfall
Megan Whitby
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta. A.Zeta ...
x
Sign up with CLAD for regular news updates
Technogym
Technogym