Jack Rouse Associates to develop visitor experience for Kodak
by Tom Anstey | 25 Apr 2017
Kodak has announced plans to create a brand home in Rochester, New York, with leading design firm Jack Rouse Associates (JRA) selected to plan, design and implement the 9,000sq ft (836sq m) Experience Centre.
Part of a 10-year masterplan to breathe life into the Eastman Business Park, the centre will explore Kodak’s innovations in photography, film, printing, digital imaging, and chemistry. Telling the story of the Kodak brand, the centre will also show its impact on the local community, with additional features including a café and retail area.
“We have been working very closely with Kodak to create a space where guests can re-discover the impact that Kodak has had in their lives,” said Randy Smith, senior project director at JRA. “They have always supported creativity with their products and processes and this will be a great place to celebrate that.”
In addition to the Kodak attraction, when complete the revitalised area will also include a performing arts theatre, housing and retail. The Experience Centre is scheduled to open to the public late in the first quarter of 2018.
Kodak camera visitor attractions museums JRA Jack Rouse Kodak Experience Center
The centre will explore Kodak’s innovations in photography, film, printing, digital imaging, and chemistry
Film and branded merchandise will be offered alongside new products, such as the KODAK EKTRA Smartphone and the new KODAK Super 8 camera. Heritage displays will share shelf space with new products
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Kodak has announced plans to create a brand home in Rochester, New York, with leading design firm Jack Rouse Associates (JRA) selected to plan, design and implement the 9,000sq ft (836sq m) Experience Centre. Part of a 10-year masterplan to breathe life into the Eastman Business Park, the centre will explore Kodak’s innovations in photography, film, printing, digital imaging, and chemistry. Telling the story of the Kodak brand, the centre
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