Tennessee's Blackberry Farm to launch Wellhouse spa in June
Blackberry Farm – the 62-bedroom chateau property in the Great Smoky Mountains of East Tennessee – will unveil its new wellness spa centre on 1 June later this year.
The 12,663sq ft (1,176sq m) stand alone Wellhouse has been designed by Blackberry Farm founder and director of design Kreis Beall along with Johnson Architecture.
The newly appointed Wellhouse director, Amanda Anderson, has previous experience working with Red Door Spas, The Ritz-Carlton in Miami and Golden Door at the Boulders Resort in Arizona.
“The Wellhouse offers an anchor and place of inspiration for our wellness programming and spa services,” Anderson told Spa Business magazine. “When we approach the care of our bodies, we look at the full spectrum of possibilities from skin care and nutrition to exercise and recovery.”
Set within the 9,200 acre (14.3sq m, 37.2sq km) Blackberry Farm estate – famous for its fine wine events – the facility’s nine treatment rooms feature skincare/bodycare suppliers such as Naturopathica, Gehwol, Lucrece and Tash & Co. for facials, couples’ therapies, wraps and massages.
Planning began 11 months ago to create the Wellhouse with a menu that includes a sauna, men’s treatments, therapies for juniors and fitness programs for all guests.
“Here, we don’t advocate harsh regimens like detoxing or fasting where change falls apart when you return to regular life,” said property owner Sam Beall. “At Blackberry Farm, we define wellness as making choices toward a healthy and fulfilling life; toward a state of physical, mental and social wellbeing.”
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