Corporate Fitness Works (CFW) has launched a fitness club design division, responding to demand from commercial real estate owners and developers wanting to include a fitness element in their projects.

US-based CFW has carved out a market in developing and managing health clubs and programmes for corporations, such as New York Life and Volkswagen.

The new division, called CFW Design, will cater for the increased demand from developers wanting to create on-site fitness facilities at a range of projects – from hotels to large-scale offices.

"Our goal is to maximise fitness centre spaces in a cost-effective way for property owners while focusing on the clientele that will be using them," said John Ruyak, President of CFW Design.

"The design and equipment we recommend for a busy hotel with white-collar business people might be different from what you'd see at an office building with millennials."

Ruyak added that CFW's approach will be based on the data and trends the company has gleaned from operating 100 fitness centres in 23 states.

"Well-designed gyms give commercial property owners and developers a competitive edge through attracting and retaining tenants," Ruyak said.

"But building a fitness centre requires more thought than just stacking the centre with treadmills: every detail matters, from ensuring privacy when locker room doors swing open, to anticipating how gym-goers will step off their treadmills."