Gold COMPANY PROFILE

Alliance Leisure

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About us
Alliance Leisure works with Local Authorities, Trusts and leisure operators to deliver transformational projects that create engaging active environments and support healthy, happy, and prosperous communities. Projects range from £100k to £20m+. In addition to development works, award- winning Alliance Leisure also supports leisure operators across the UK in the promotion of their facilities and services through its marketing and training brand TA6. TA6 is focused on creating sustainable revenue streams, investing in staff development and improving the health of local communities.

Product range and services
Alliance Leisure are the go-to leisure developer for UK-based operators looking to expand, refurbish or build new leisure facilities. Through comprehensive research and feasibility studies, Alliance Leisure creates active environments that directly address the needs of the community they service; replacing or transforming tired, under-utilised leisure facilities into thriving, energy efficient technology- driven activity hubs that engage all ages and abilities has become a kitemark of the leisure developer. Alliance Leisure is the appointed delivery partner for the UK Leisure Framework, owned and managed by Denbighshire Leisure. The UK Leisure Framework is the only Framework in the UK dedicated to leisure development and provides an end-to-end solution for public sector bodies looking to scope, precure, design and build sustainable leisure facilities, taking advantage of effi ciencies and expertise at every level of the supply chain. Alliance Leisure is an environmentally responsible company.
Plans for the next 12 months
Our company goal as we emerge from the pandemic is to stand side-by-side with partners and not just help the sector recover but truly thrive. We are constantly innovating and are currently exploring new activities, alongside best in class health, leisure and wellbeing solutions. We are committed to continuing to measure the social value created across our developments and use the National Themes Outcomes and Measures (TOMs) Framework.
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges
Testimonial
"Over the coming years, Denbighshire Leisure will continue to work with Alliance Leisure, breaking down investment barriers to ensure communities across the UK have access to the facilities they need to live more active, health and prosperous lives."
– Jamie Groves, managing director at Denbighshire Leisure
updates & press releases
13 May 2026
Major facility upgrade at The Peak strengthens Stirling’s active future

The redevelopment of The Peak leisure centre in Stirling, Scotland, is now complete, sporting a significantly expanded gym and two brand-new fitness studios.

The £2.45 million investment, delivered on behalf of Stirling Council, marks the successful transformation of one of Scotland’s leading community leisure facilities. The project, led by Alliance Leisure, has created modern, accessible and inspiring spaces designed to meet growing demand and support the health and wellbeing of communities across Stirlingshire.

First opened in 2009, The Peak, which is managed by Active Stirling has long been a cornerstone of sport, physical activity and community life in the region. Originally designed to support around 3,500 members, prior to the redevelopment the centre served more than 8,000, with demand for gym and group fitness provision continuing to rise. This latest redevelopment ensures the facility can continue to deliver in line with community needs while supporting long-term sustainability.

The project has optimised the existing building footprint by repurposing three low occupancy courts within the sports hall to create a substantially enlarged first-floor gym and two purpose-built ground floor studios via a new mezzanine structure. This intelligent use of space has enabled the introduction of modern fitness equipment and flexible studio environments, significantly enhancing the overall customer experience without the need for new build expansion.

Alongside doubling the size of the gym, the new studios allow for a broader, inclusive and more diverse programme of group exercise classes, increasing capacity and creating more opportunities for people of all ages and abilities to be active. 

A specialist delivery team brought the project to life, including Thomas Johnstone Ltd as main contractor, with support from CD Architects, Axiom Project Services, Struer, Wallace Whittle, ABT Safety and Hutchi.  The project has been delivered via the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd (DLL).

Matt Bunnell, CEO, Active Stirling, says: “This project demonstrates the value of targeted investment in community infrastructure. Working with Alliance Leisure, we have delivered a high-quality, future-ready facility that responds directly to the needs of our residents. The enhancements at The PEAK will support healthier lifestyles, strengthen community connections and ensure the centre continues to play a vital role across Stirlingshire for years to come. Crucially, the development will enable the thriving of Active Stirling’s treasured barrier breaking, inclusive programmes and opportunities delivered throughout the community on a daily basis which confer significant inequality reducing outcomes”

Jonny Curley, regional director, Alliance Leisure, adds: “The successful completion of The PEAK redevelopment is the result of strong collaboration between all project partners. From initial concept through to delivery, the focus has been on maximising the existing asset to create a modern, flexible and future-proof facility. It’s been a pleasure to work alongside Stirling Council and Active Stirling to bring this vision to life and deliver a space that will have a lasting positive impact on the community.”

Operated by Active Stirling on behalf of Stirling Council, The Peak will now offer an enhanced mix of facilities, supporting increased participation in sport and physical activity while contributing to wider health and wellbeing outcomes.

The redevelopment forms part of a shared commitment to invest in high-quality leisure provision and aligns with Stirling’s emerging strategy for sport, physical activity and health, helping to create more opportunities for people to lead active, healthy lives.

20 Jan 2026
Alliance Leisure completes new cycle studio at Craiglockhart Leisure and Tennis Centre

Craiglockhart Leisure and Tennis Centre in Edinburgh has unveiled a newly completed, purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure and supported by a specialist team of Scotland-based delivery partners.

Completed in just six weeks, the £246,000 project has transformed an underused lower-floor social space within the centre into a modern, immersive indoor cycling studio, while allowing the leisure centre to remain fully operational throughout the build. The development provides a dedicated new home for Edinburgh Leisure’s popular group cycling programme and marks a significant milestone in the centre’s post-COVID recovery.

Procured via the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd, the project demonstrates how compliant, streamlined procurement can enable rapid delivery of high-quality leisure infrastructure. Alliance Leisure led the project from inception to completion, coordinating a collaborative delivery team made up entirely of Scottish specialists. Works were delivered by lead contractor Thomas Johnstone Ltd, with design by Wellwood Leslie Architects, mechanical and electrical consultancy from Wallace Whittle, audio-visual and lighting installation by Hutchi, and principal designer oversight provided by ABT Safety.

The new spin studio has been designed to support a high-energy, immersive class experience, featuring advanced sound and lighting systems to enhance programmes such as Les Mills Sprint and RPM. Crucially, the facility enables Edinburgh Leisure to reinstate its full indoor cycling timetable for the first time since the pandemic, responding to strong member demand and increasing capacity for peak-time and evening classes.

Jo Cameron, Delivery Manager at Alliance Leisure, says: “The new spin studio at Craiglockhart is a great example of how targeted, efficient investment can rapidly deliver high-quality leisure infrastructure. Delivered through the UK Leisure Framework, the project benefited from a trusted team of Scottish delivery partners and a collaborative approach that ensured it was completed on time and on budget. It’s fantastic to see the positive impact that even a relatively small-scale project can have for a local community.”

Kirsty Stobie, Manager at Craiglockhart Leisure Centre, adds: “Since reopening post-COVID, cycle classes were temporarily held in the sports hall due to space and ventilation limitations in the previous studio. While this allowed classes to continue, the atmosphere wasn’t quite what customers deserved. Working in collaboration with Alliance Leisure, the former lower social area has been transformed into a purpose-built, state-of-the-art cycle studio that offers a truly immersive experience. It’s been a real team effort, and we’re excited to welcome members back to a full programme of cycle classes in a space that really does them justice.”

For more information about Alliance Leisure visit: allianceleisure.co.uk

19 Jan 2026
Work underway on Leek’s latest 'Levelling Up' project with Alliance Leisure
Alliance Leisure starts work this month on the third levelling up funded project for Staffordshire Moorland District Council as part of the multi-million pound regeneration of Leek town centre.
 
The Nicholson Institute is a Grade II* Listed building located within Leek Town Centre Conservation Area. Built in 1884, the building is currently used as a public library and museum. Alliance Leisure has been appointed under the UK Leisure Framework, owned and managed by Denbighshire Leisure Ltd. (DLL), to refurbish and repurpose the library and museum to offer cultural facilities fit for the future.
 
The Nicholson Institute is the third and final part of Staffordshire Moorlands District Council’s regeneration of Leek town centre. Alliance completed the renovation of Leek’s Victorian indoor market last year and is currently delivering the £17m redevelopment of Brough Park Leisure Centre.
 
Gareth Liversedge, Alliance Leisure Delivery Manager, said: “The Nicholson Institute is another key asset for Leek town centre. This £3.8m project will revitalise and optimise the landmark building to improve the user experience and create a more viable future for the site. This scheme, together with the Market Halls and Brough Park Leisure Centre developments, will deliver economic, health and wellbeing benefits for the local community.”
 
The project includes essential repairs and upgrades to improve the fabric and functionality of the historic building. Works will include roof repairs, the remodelling of the main entrance and the addition of a fully accessible WC on the lower ground floor. The outdated library will be revitalised with new flooring and finishes, while the museum will be redeveloped to create a more accessible and engaging experience for visitors.
 
The project will also deliver significant carbon savings through a number of energy efficiency measures including the installation of LED lighting and upgraded radiator controls to optimise energy use.
 
Councillor Matt Swindlehurst, Cabinet Member for Leisure and Tourism, at the District Council, said: “The improvements we’re carrying out will sympathetically modernise and enhance this historic building whilst respecting its heritage.
 
“It’s set to be an asset we can all be proud of and will be yet another fantastic visitor attraction that will encourage even more people to come and visit us in the beautiful Staffordshire Moorlands.”
 
Alliance Leisure is leading a team of specialists, which includes main contractor Speller Metcalfe, architects Roberts Limbrick and project managers Abacus. The project is due to complete in July 2026.
19 Jan 2026
Alliance Leisure partnership unlocks opportunities for Reformer Pilates in the public sector with Kore Sandwell
Alliance Leisure is working with Kore (formerly Sandwell Leisure Trust) and Tribute Brands to increase access to reformer Pilates in the public sector.
 
The leisure development specialist is supporting the new Pilat3s studio at Wednesbury Leisure Centre in Sandwell. Operated by Kore, the studio will offer Pilat3s’ signature immersive experience which comprises dynamic movement, curated music and in-studio technology.
 
Sarah Watts, CEO of Alliance Leisure, says: “Alliance Leisure is known for its innovative approach and commitment to exploring new solutions for our clients. In line with this, we wanted to work with Mark Braithwaite and the team at Kore to demonstrate proof of concept in the public sector to help smaller trust clients successfully deliver reformer Pilates, one of the UK’s fastest growing fitness trends."
 
One of the longstanding challenges in launching and scaling reformer Pilates studios has been sourcing reformer Pilates instructors. Owned by fitness franchisor, Tribute Brands, Pilat3s’ pre-choreographed sessions, screen-based content and comprehensive training and support will enable Kore’s existing instructors to upskill to deliver exceptional Pilates classes.
 
Each 50-minute class - Align, Tone and Power - blends dynamic movement with a tech-enhanced, multi-sensory experience. This includes a central system that controls lighting, music, routines and video as well as in-studio screens providing clear, instructional demonstrations.
 
“Many of our clients are keen to offer reformer Pilates to compete with the private sector and align with the broader shift towards a more holistic, recovery-focused offering. We were introduced to Tribute and were extremely impressed by the PILAT3S product and the high level of support and training the company provides,” says Watts.
 
Mark Braithwaite, CEO of Kore, says: “We have been exploring options around Reformer Pilates for the last 12 months and after the initial introduction to Tribute Brands by Alliance Leisure, we knew that this solution would be a great fit. The introduction of Reformer Pilates into Wednesbury Leisure Centre will be another first for Sandwell residents.”
 
Jonathan Fisher, Founder and CEO of Tribute Brands, says: “From the outset, Pilat3s set out to remove the barriers that have limited reformer Pilates from reaching wider audiences, including instructor shortages, inconsistent delivery and the confidence barrier for first-time participants. By enabling partners such as Alliance Leisure and Kore to implement a standardised, high-quality reformer Pilates experience through a plug-and-play model, we are delighted to support their shared commitment to making this form of exercise more inclusive, consistent and accessible in a community-focused, public sector setting.”
03 Nov 2025
Alliance Leisure celebrates double win at the ukactive Awards 2025
Alliance Leisure is celebrating a double triumph at the prestigious ukactive Awards, including the highly coveted Jan Spaticchia Special Recognition Award, presented to Founder and CEO, Sarah Watts.

Hosted at the ICC Birmingham, the ukactive Awards are recognised as the UK’s premier celebration of excellence in the fitness, leisure and physical activity sector. The event honours the individuals and organisations driving innovation, impact and positive change nationwide, with this year attracting a record number of entries.

Sarah Watts, Founder and CEO of Alliance Leisure, received the sector’s most prestigious individual honour, the Jan Spaticchia Special Recognition Award, in acknowledgement of her outstanding contribution to the UK leisure landscape over the past 25 years.

The award, named in memory of industry visionary Jan Spaticchia, recognises those who have made an exceptional, long-term impact on the physical activity sector through leadership, innovation and community transformation.

Sarah says: “I’m deeply honoured to receive this award. Jan was a true pioneer whose belief in the power of physical activity to transform lives continues to inspire our industry.

“This recognition reflects the passion and dedication of everyone at Alliance and our partners across the UK who work tirelessly to create spaces where people of all ages and abilities can thrive. Together, we’re shaping a healthier, happier, more connected future.”

Adding to the celebrations, Alliance Leisure, in association with Roberts Limbrick, also claimed the national Design, Build or Refurbishment of the Year Award for the Warsop Health Hub, developed in partnership with Mansfield District Council through the UK Leisure Framework (owned and managed by Denbighshire Leisure Ltd).

The £8.7 million facility is a trailblazing model of community-centred, sustainable leisure delivery, co-created with local residents to meet their needs and aspirations. The fully electric hub integrates sport, wellbeing, digital inclusion and social connection under one roof, delivered ahead of schedule and within budget.

From its splash water zone and inclusive fitness suite to an open-access café and IT suite, every feature was designed to promote accessibility, adaptability and community ownership.

Paul Cluett, Managing Director, Alliance Leisure, says: “To win two national awards in one night is an incredible achievement and testament to the skill, creativity and commitment of our team and partners. The Warsop Health Hub exemplifies what can be achieved through true collaboration, delivering not just a building, but a long-term legacy for local people.”

Alliance Leisure’s Station Leisure and Learning Centre new build, delivered for East Lindsey District Council, was highly commended on the night, while its refurbishment of Peterlee Leisure Centre for Durham County Council, was also shortlisted for the Design, Build or Refurbishment of the Year award.

The ukactive Awards represent the highest standard of achievement in the UK’s physical activity sector, recognising those setting new benchmarks for innovation, quality and community impact.

For a full list of finalists and winners, visit: ukactive.com

To find out more about Alliance Leisure visit: allianceleisure.co.uk

22 Oct 2025
Alliance Leisure assembles Scottish team to deliver Troon Leisure Club upgrade
Alliance Leisure has brought together a team of Scotland-based leisure construction specialists to deliver the upgrade and extension of Troon Leisure Club on behalf of South Ayrshire Council.

Subject to planning permission, the project is scheduled to begin in November 2025, with an expected duration of around 12 months.

The development will be delivered through the UK Leisure Framework, managed by Denbighshire Leisure Ltd (DLL), and will utilise a locally based project team including Thomas Johnstone, Holmes Miller, Struer, and Wallace Whittle. This strong Scottish partnership underscores Alliance Leisure’s commitment to supporting the local supply chain and investing in regional expertise to deliver high-quality community leisure projects.

Jo Cameron, Delivery Manager at Alliance Leisure, says: “By working with trusted, Scotland-based partners, we’re ensuring the Troon Leisure Club upgrade is delivered with local insight and expertise. Together, we’ll create a sustainable, future-ready facility that supports health, wellbeing and social connection across the community.”

The redevelopment combines retained, refurbished and new-build elements to enhance the user experience and increase capacity. Plans include:

• A new fitness gym and multi-functional studio
• A new building frontage, entrance, reception and circulation area
• Refurbished wet changing area
• New dry changing area
• New baby change, accessible changing and toilet provision
• Alterations to external parking, access and landscaping

To maintain community access to health and fitness facilities during the works, a Community Fitness Hub will open at Muirhead Activity Centre in November. A selection of fitness classes and extended operating hours will be introduced to accommodate increased demand.

Councillor Alec Clark, Depute Leader and Policy Lead for Commercial/Operational Services at South Ayrshire Council, says: “I am pleased to confirm our investment in the upgrade of Troon Leisure Club, which will deliver modern, high-quality amenities for the local community. This development reflects our continued commitment to improving sport and leisure provision across South Ayrshire.”
Alliance Leisure: news from CLADglobal.com
07 Apr 2026
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20 reformer Pilates studios in Switzerland.
13 Mar 2026
“Innovation” is a term frequently used in the leisure industry, but in a sector that evolves rapidly, driven by shifting participation patterns, rising operational pressures and evolving community expectations, simply being innovative is no longer enough.
21 May 2025
The £14 million redevelopment of the iconic Doncaster Dome, one of the youngest listed buildings in the UK, has begun.
13 May 2025
Work is underway on a £38 million leisure and wellbeing hub in Caerphilly, Wales, transforming an area of disused scrubland into a vibrant community hub.
12 Mar 2025
Wiltshire Council has announced its construction partner, Pellikaan Construction, for the new Trowbridge Leisure Centre, which is being delivered by the Council’s development partner Alliance Leisure.
27 Jan 2025
Fitness and leisure facilities in Sheerness, UK, are being upgraded as part of a regeneration project, Sheerness Revival, funded by the UK government.
Alliance Leisure: featured in Clagmag magazine
Show preview: Elevate 2026
Health Club Management 2026 issue 4
Welcome to Elevate 2026
Health Club Management 2025 issue 11
Alliance Leisure utilised its extensive industry expertise and proven resilience to deliver Clay Cross Active, an end-to-end health and wellness facility in Derbyshire
Interview: Sarah Watts
Health Club Management 2024 issue 1
As Alliance Leisure celebrates its 25th anniversary, its founder and CEO tells Kate Cracknell why Alliance will never build another leisure centre
HCM People: Jamie Groves
Health Club Management 2024 issue 1
Denbighshire Leisure’s turnover has increased by 25 per cent since 2021, so the developments have paid for themselves and more
Alliance Leisure
Tel: +44 (0)1458 877558
Address: 2340/2440 The Quadrant, Aztec West, Bristol, BS324AQ, United Kingdom
Sarah Watts, ceo
Key personnel
Sarah Watts, ceo
Paul Cluett, managing director
James Foley, commercial director
Tom Fairey, development director
Paul Woodford, strategic engagement director
John Leaver, marketing & frameworks director
Julia Goddard, senior business development manager
Jonny Curley, senior business development manager
Key customers
Local Authorities
Leisure Trusts
Universities and Colleges