Fyra design new concept self-service store for online shopping lifestyles
![](https://www.leisureopportunities.co.uk/images/imagesX/344247_638512_343326.jpg)
– Kaisa Ilola
Fyra have designed a new concept self-service store in Helsinki, Finland, where online shopping customers can have items delivered, collect them, try clothes items on and return items that they don't want to keep.
Created for Finnish postal and logistics company Posti and developed in partnership with consulting company Motley, Box is based on the growth of online retail and the recognition that there was a gap to fill in the supply chain.
Kaisa Ilola, head of customer experience and channels for Posti, explained: "The consumer behaviour of the Finnish people has changed significantly. Before, there was a piece missing between the online store and home. Box was created to fill in the missing piece."
Not only does the store provide a place that Posti customers can have online orders delivered to if, for example, they are not going to be at home for the delivery, it also offers a variety of supporting services and amenities that would not otherwise be available.
There are over 600 lockers to which parcels can be delivered and in which they can be securely stored, a station with tools for opening parcels, fitting rooms for trying on clothes orders, stations for repackaging and sending returns and a space in which retailers can run events.
Ilola said: "If a customer has placed an order for clothes online, they can try on the clothes straight away. If the clothes fit, that’s great. If they don’t fit, the customer can return them immediately without having to go home first. Other kinds of orders can also be opened at Box straight away. The customers can leave the packaging materials here to be recycled or used by other customers."
Ultimately, the store has been designed to fit in with people's lives, allowing them to pop in on the way to or from work, at lunchtime or while out shopping, with couches and hot drinks provided to offer a moment's rest and relaxation for customers.
Fyra's design is aimed at catching the eye from outside, delineating different areas of the store with colour and providing intuitive functionality with an attractive aesthetic.
Fyra Helsinki Finland retail online retail![Located in Helsinki city centre, it allows customers to pop in on the way to or from work, at lunchtime or while out shopping / Riikka Kantinkoski Located in Helsinki city centre, it allows customers to pop in on the way to or from work, at lunchtime or while out shopping / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_904526_507004.jpg)
![There are over 600 lockers to which parcels can be delivered and securely stored / Riikka Kantinkoski There are over 600 lockers to which parcels can be delivered and securely stored / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_249956_357896.jpg)
![Lockers are provided in a variety of different sizes, ensuring all sorts of packages are catered for / Riikka Kantinkoski Lockers are provided in a variety of different sizes, ensuring all sorts of packages are catered for / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_206786_87326.jpg)
![An unboxing station provides tools for opening parcels and rewrapping returns / Riikka Kantinkoski An unboxing station provides tools for opening parcels and rewrapping returns / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_614170_674200.jpg)
![There are fitting rooms for trying on clothes orders / Riikka Kantinkoski There are fitting rooms for trying on clothes orders / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_894453_101199.jpg)
![Returns can can be sent immediately, with postage equipment provided / Riikka Kantinkoski Returns can can be sent immediately, with postage equipment provided / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_629930_499570.jpg)
![Customers can leave parcel packaging to be recycled / Riikka Kantinkoski Customers can leave parcel packaging to be recycled / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_837957_540193.jpg)
![Couches are provided to offer a moment's rest and relaxation for customers / Riikka Kantinkoski Couches are provided to offer a moment's rest and relaxation for customers / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_602558_984133.jpg)
![There is a small kitchen area where customers can make hot drinks / Riikka Kantinkoski There is a small kitchen area where customers can make hot drinks / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_746613_216756.jpg)
![The store also has a space in which retailers can run events / Riikka Kantinkoski The store also has a space in which retailers can run events / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_401304_531231.jpg)
![Fyra's design is aimed at catching the eye from outside / Riikka Kantinkoski Fyra's design is aimed at catching the eye from outside / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/HIGH344247_829428_270655.jpg)
![Box was conceived to fill a gap in the supply chain between the online store and the home / Riikka Kantinkoski Box was conceived to fill a gap in the supply chain between the online store and the home / Riikka Kantinkoski](https://www.leisureopportunities.co.uk/images/imagesX/THUMB344247_877807_376299.jpg)
![The new resort will be constructed in Magna, one of the five regions within the Neom giga-project / Equinox Hotels The new resort will be constructed in Magna, one of the five regions within the Neom giga-project / Equinox Hotels](https://www.leisureopportunities.co.uk/images/2024/THUMB353630_62059_888960.jpg)
Equinox Hotels to launch futuristic wellbeing resort in Neom's luxury coastal region
![La Maviglia is owned by Ultimate Collection, a Swiss-based development company / La Maviglia La Maviglia is owned by Ultimate Collection, a Swiss-based development company / La Maviglia](https://www.leisureopportunities.co.uk/images/2024/THUMB353614_883337_602129.jpg)
La Maviglia resort and medi-spa launching in Puglia in 2027, designed by Oppenheim Architecture
![<i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox <i>Vogue</i> will be updating the Global Spa Guide on an annual basis / Mark Anthony Fox](https://www.leisureopportunities.co.uk/images/2024/THUMB353474_302327_308310.jpg)
Vogue launches first Global Spa Guide – picks 100 of the world’s best spas
![Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa Okinawa has some of the highest life expectancy rates in the world / Halekulani Okinawa](https://www.leisureopportunities.co.uk/images/2024/THUMB353441_374127_63861.jpg)
Japan's first Blue Zones longevity retreat to launch at Halekulani Okinawa
![Staff at Women's Gym have been trained in female health / Total Fitness Staff at Women's Gym have been trained in female health / Total Fitness](https://www.leisureopportunities.co.uk/images/2024/THUMB353401_651305_938584.jpg)
Total Fitness to launch purpose-built Women’s Gym
![Ameyalli is set to become a Ameyalli is set to become a](https://www.leisureopportunities.co.uk/images/2024/THUMB353383_853999_207904.jpg)
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
![Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings Life Time Group Holdings develops residences as well as country clubs / Life Time Group Holdings](https://www.leisureopportunities.co.uk/images/2024/THUMB353320_853183_276818.jpg)
Life Time Group Holdings does US$40 million sale and leaseback deal to fund growth
![The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott The Ritz-Carlton Reserve in Maraey will feature 58 villas, designed to offer privacy and impressive vistas of the ocean and surrounding Atlantic Forest ecosystem / Marriott](https://www.leisureopportunities.co.uk/images/2024/THUMB353273_404980_331768.jpg)
Ritz-Carlton Reserve to land in South America with tropical retreat in Rio de Janeiro
![The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces The new Banyan Tree destination will open on a 750-acre property on Rockwell Island which is located 48 nautical miles east of Miami / Recent Spaces](https://www.leisureopportunities.co.uk/images/2024/THUMB353319_508894_607269.jpg)
Banyan Tree to debut in Caribbean with Oppenheim-designed island retreat
![The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental The new hotel will mark Mandarin Oriental’s second site in London, with a third property due to open in 2028 / Mandarin Oriental](https://www.leisureopportunities.co.uk/images/2024/THUMB353312_250269_555179.jpg)
Mandarin Oriental’s new London hotel and urban spa retreat opening 3 June
![Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888 Focused on thermal experiences and wet areas, the publication was sponsored by Accor and Hilton / Shutterstock/PH888](https://www.leisureopportunities.co.uk/images/2024/THUMB353303_579850_639654.jpg)
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
![With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments With Hyperia, Merlin Entertainments has invested in the tallest, fastest coaster in the UK / Merlin Entertainments](https://www.leisureopportunities.co.uk/images/2024/THUMB353291_520886_805831.jpg)
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
![Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter Inspired by the Sonoran Desert, the project is a public-private partnership between Pima County and the Erman brothers’ hospitality development company, Infinite Concepts / Shutterstock/Brent Coulter](https://www.leisureopportunities.co.uk/images/2024/THUMB353272_852222_343038.jpg)
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
![Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness Established operators like SHA Wellness are making substantial investments in wellness real estate – the group’s upcoming Emirates outpost will feature a large real estate component with 150 residences and 120 suites / SHA Wellness](https://www.leisureopportunities.co.uk/images/2024/THUMB353237_656636_774240.jpg)
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
![The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection The new facility represents Dior's fifth global spa and joins its portfolio of branded wellness destinations in France and Morocco / Dorchester Collection](https://www.leisureopportunities.co.uk/images/2024/THUMB353087_217202_51713.jpg)
UAE’s first Dior Spa debuts in Dubai at Dorchester Collection’s newest hotel, The Lana
![Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette Europe's first Evian Spa has opened at The Hôtel Royal, a five-star hotel located at the Evian Resort on the shores of Lake Geneva / Grégoire Gardette](https://www.leisureopportunities.co.uk/images/2024/THUMB353000_63020_184996.jpg)
Europe's premier Evian Spa unveiled at Hôtel Royal in France
![The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie The Health Resort is situated around 180km from Shanghai West in a secluded nature haven with views of mountain ranges, lakes and lush hillside tea farms / Clinique La Prairie](https://www.leisureopportunities.co.uk/images/2024/THUMB352978_189491_463426.jpg)
Clinique La Prairie unveils health resort in China after two-year project
![GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson GoCo Health Innovation City is already on-site / Copyright: Semrén + Månsson](https://www.leisureopportunities.co.uk/images/2024/THUMB352968_235299_235120.jpg)
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
![Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts Four Seasons has promised wellness will be a central pillar at the upcoming resort / Four Seasons Hotels and Resorts](https://www.leisureopportunities.co.uk/images/2024/THUMB352928_173701_285534.jpg)
Four Seasons announces luxury wellness resort and residences at Amaala
![Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group Janu Tokyo is home to 4,000sq m of spa and wellness facilities designed to foster connection among guests / Aman Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352879_963687_24541.jpg)
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
![Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar Terme Bjelovar will feature a combination of wellness and leisure facilities / Terme Bjelovar](https://www.leisureopportunities.co.uk/images/2024/THUMB352828_439021_221899.jpg)
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
![A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group A rendering of Santani, Jabal Shams / Santani Wellness Resorts/Omra Group](https://www.leisureopportunities.co.uk/images/2024/THUMB352818_952381_796315.jpg)
Two Santani eco-friendly wellness resorts coming to Oman, partnered with Omran Group
![The sky high infinity pool / Kerzner International The sky high infinity pool / Kerzner International](https://www.leisureopportunities.co.uk/images/2024/THUMB352790_952033_494258.jpg)
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
![Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels Ritz-Carlton, Portland has been realised inside a 460ft crystalline tower created by GBD Architects / Ritz Carlton Hotels](https://www.leisureopportunities.co.uk/images/2024/THUMB352675_858615_747220.jpg)
Ritz-Carlton, Portland unveils skyline spa inspired by unfolding petals of a rose
![The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google The Emory Hotel will feature a private members club called Surrenne / Maybourne/RSHP/Google](https://www.leisureopportunities.co.uk/images/2024/THUMB352640_564217_450366.png)
Rogers Stirk Harbour & Partners are just one of the names behind The Emory hotel London and Surrenne private members club
![Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs Cunnamulla Hot Springs' programming is anchored by self-guided wellness experiences / Peninsula Hot Springs](https://www.leisureopportunities.co.uk/images/2024/THUMB352645_476299_726112.jpg)
Peninsula Hot Springs unveils AUS$11.7m sister site in Australian outback
![The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios The programme has launched with 25 global pilot participants, with projects in 10 countries / Shutterstock/LightField Studios](https://www.leisureopportunities.co.uk/images/2024/THUMB352639_655076_803947.jpg)
IWBI creates WELL for residential programme to inspire healthy living environments
![The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando The spa is complete with a 12,000sq ft Water Garden surrounded by lush tropical flora and fauna / Conrad Orlando](https://www.leisureopportunities.co.uk/images/2024/THUMB352633_265705_625231.jpg)
Conrad Orlando unveils water-inspired spa oasis amid billion-dollar Evermore Resort complex
![Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator Studio A+ designed the hotel with a Zen-inspired orange glass pavilion suspended over water / Archi-translator](https://www.leisureopportunities.co.uk/images/2024/THUMB352629_690884_979904.jpg)
Studio A+ realises striking urban hot springs retreat in China's Shanxi Province
![The e-sports arena will have haptic seats and immersive screens / Populous The e-sports arena will have haptic seats and immersive screens / Populous](https://www.leisureopportunities.co.uk/images/2024/THUMB352623_421727_382626.jpg)
Populous reveals plans for major e-sports arena in Saudi Arabia
From Nobu Restaurants and Ian Schrager’s latest hotel to Imagination Playgrounds and the set design for The Rocky Horror Show, US architect and designer David Rockwell always keeps it fresh. He tells us the secrets of his creativity
Three years after Pegasus Capital bought Six Senses, how close is the private equity firm to realising its goals for its first spa and hospitality investment? Pegasus’ founder Craig Cogut tells us what’s been achieved and what comes next